Marketing Director Duties & Responsibilities

The role and function of a Marketing Director includes the following duties and responsibilities:

Overseeing marketing department.
Evaluating and developing our marketing strategy and marketing plan.
Planning, directing, and coordinating marketing efforts.
Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
Identifying potential customers.
Building brand awareness and positioning.
Communicating the marketing plan.
Researching demand for our products and services.
Competitor research.
Supporting sales and lead generation efforts.
Coordinating marketing projects from start to finish.
Organizing company conferences, trade shows, and major events.
Overseeing social media marketing strategy and content marketing.
Developing promotions with advertising managers.
Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
Compiling lists describing our offerings.
Developing and managing advertising campaigns.

Note that this is not an exhaustive list of Marketing Director duties and responsibilities. Job functions for specific Marketing Director roles may vary, depending on the industry and type of employer.

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