Marketing Director Requirements, Skills & Qualifications

The following common skills and qualifications are required of a Marketing Director:

B.Sc/BA in business administration, marketing and communications or relevant field
Proven experience as Marketing Director
Professional chartered marketer (CIM) is a plus
Excellent leadership and organizing skills
Analytical and creative thinking
Exquisite communication and interpersonal skills
Up to speed with current and online marketing techniques and best practices
Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
Customer-oriented approach with aptitude

Note that this is not an exhaustive list of Marketing Director skill, qualifications and experience. Job requirements for specific Marketing Director roles may vary, depending on the industry and type of employer.

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