Digital Media Specialist Duties & Responsibilities

The role and function of a Digital Media Specialist includes the following duties and responsibilities:

  • Design digital media campaigns according to business goals
  • Coordinate and manage the creation of all digital content such as website, blogs, press releases and podcasts, infographics, videos etc. 
  • Establish our web presence 
  • Suggest and implement direct marketing methods 
  • Suggest strategies and methods for improvement
  • Regularly track and get insights into competitors' strategies
  • Develop and monitor ROI and KPIs
  • Work to improve our brand presence
  • Maintain and manage all  our social media channels
  • Liaise with Marketing, Sales and Product development teams
  • Stay up-to-date with digital media technologies and latest trends

Note that this is not an exhaustive list of Digital Media Specialist duties and responsibilities. Job functions for specific Digital Media Specialist roles may vary, depending on the industry and type of employer.

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