Digital Media Specialist Duties & Responsibilities

The role and function of a Digital Media Specialist includes the following duties and responsibilities:

Design digital media campaigns according to business goals
Coordinate and manage the creation of all digital content such as website, blogs, press releases and podcasts, infographics, videos etc.
Establish our web presence
Suggest and implement direct marketing methods
Suggest strategies and methods for improvement
Regularly track and get insights into competitors' strategies
Develop and monitor ROI and KPIs
Work to improve our brand presence
Maintain and manage all our social media channels
Liaise with Marketing, Sales and Product development teams
Stay up-to-date with digital media technologies and latest trends

Note that this is not an exhaustive list of Digital Media Specialist duties and responsibilities. Job functions for specific Digital Media Specialist roles may vary, depending on the industry and type of employer.

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