Marketing Specialist Duties & Responsibilities

The role and function of a Marketing Specialist includes the following duties and responsibilities:

Assist marketing managers in managing integrated marketing campaigns across offline and online tactics
Provide recommendations for future strategic initiatives through competitive and financial analysis
Conduct market research to find answers about consumer requirements, habits and trends
Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV, etc.)
Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
Liaise with all concerned parties to guarantee adequate planning, execution and monitoring of marketing activities
Stay up to date with Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant within each market
Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions
Translate complex data and analytical models into insights that can be used to develop marketing strategies
Brainstorm and develop ideas for creative marketing campaigns
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)

Note that this is not an exhaustive list of Marketing Specialist duties and responsibilities. Job functions for specific Marketing Specialist roles may vary, depending on the industry and type of employer.

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