Chief Marketing Officer (CMO) Duties & Responsibilities

The role and function of a Chief Marketing Officer (CMO) includes the following duties and responsibilities:

  • Set marketing goals and objectives
  • Plan, implement and manage marketing strategy
  • Contribute to the overall growth of the company
  • Review and manage content marketing strategy 
  • Determine KPIs for marketing department
  • Keep the marketing budget in check
  • Track KPIs on a regular basis and present reports
  • Work with sales and development and customer success teams
  • Create and present the annual marketing plan and strategy
  • Use data and reports to make evidence-based decisions
  • Analyze company's marketing strategy and suggest improvements
  • Stay up to date with the latest technology
  • Stay up to date with the latest best practices
  • Attend marketing conferences and educational programs
  • Design, plan and execute effective marketing campaigns

Note that this is not an exhaustive list of Chief Marketing Officer (CMO) duties and responsibilities. Job functions for specific Chief Marketing Officer (CMO) roles may vary, depending on the industry and type of employer.

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