Chief Marketing Officer (CMO) Duties & Responsibilities

The role and function of a Chief Marketing Officer (CMO) includes the following duties and responsibilities:

Set marketing goals and objectives
Plan, implement and manage marketing strategy
Contribute to the overall growth of the company
Review and manage content marketing strategy
Determine KPIs for marketing department
Keep the marketing budget in check
Track KPIs on a regular basis and present reports
Work with sales and development and customer success teams
Create and present the annual marketing plan and strategy
Use data and reports to make evidence-based decisions
Analyze company's marketing strategy and suggest improvements
Stay up to date with the latest technology
Stay up to date with the latest best practices
Attend marketing conferences and educational programs
Design, plan and execute effective marketing campaigns

Note that this is not an exhaustive list of Chief Marketing Officer (CMO) duties and responsibilities. Job functions for specific Chief Marketing Officer (CMO) roles may vary, depending on the industry and type of employer.

Share on

Similar job descriptions

Sales and Marketing Manager job description

Web Editor job description

Event Promoter job description

Marketing Coordinator job description

SEO Analyst job description

Content Marketing Manager job description

Digital Marketing Strategist job description

Marketing Assistant job description

Social Media Specialist job description

Social Media Strategist job description

Brand Strategist job description

SEO Executive job description

Marketing Operations Analyst job description

Media Coordinator job description

Marketing Strategist job description

Managing Editor job description

Digital Marketing Executive job description

Conversion Optimization Specialist job description

Content Manager job description

Copywriter job description

Chief Marketing Officer (CMO) Duties & Responsibilities

Recommended

Similar job descriptions