Chief Marketing Officer (CMO) Requirements, Skills & Qualifications

The following common skills and qualifications are required of a Chief Marketing Officer (CMO):

  • MA in Marketing, Management or similar relevant field
  • Addition marketing certifications are a plus
  • x years experience in marketing
  • Being customer-centric
  • Excellent organizational and time management skills
  • Good communication and interpersonal skills
  • Excellent presentation skills
  • Hands on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.
  • In-depth knowledge of big data analysis
  • Regularly produce and present reports 

Note that this is not an exhaustive list of Chief Marketing Officer (CMO) skill, qualifications and experience. Job requirements for specific Chief Marketing Officer (CMO) roles may vary, depending on the industry and type of employer.

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