Content Marketing Manager Requirements, Skills & Qualifications

The following common skills and qualifications are required of a Content Marketing Manager:

  • BA/BSc degree or equivalent working experience
  • X years of experience in producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.)
  • Good time-management skills
  • Ability to multi-task
  • Strong interpersonal and communication skills
  • Critical-thinker and problem-solver
  • Past experience building audiences either online or offline
  • In-depth knowledge of the HubSpot Content Optimization System
  • Experience in producing smart CTAs according to the visitor lifecycle stage

Note that this is not an exhaustive list of Content Marketing Manager skill, qualifications and experience. Job requirements for specific Content Marketing Manager roles may vary, depending on the industry and type of employer.

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