Financial Advisor Duties & Responsibilities

The role and function of a Financial Advisor includes the following duties and responsibilities:

  • Analysing information and preparing plans best suited to individual clients’ requirements;
  • Contacting clients with news of new financial products or changes to legislation that may affect their savings and investments;
  • Assisting clients to make informed decisions;
  • Researching information from various sources, including providers of financial products;
  • Reviewing and responding to clients changing needs and financial circumstances;
  • Designing financial strategies;
  • Promoting and selling financial products to meet given or negotiated sales targets;
  • Negotiating with product suppliers for the best possible rates;
  • Liaising with head office and financial services providers;
  • Completing risk analyses;
  • Researching the marketplace and providing clients with information on new and existing products and services;
  • Contacting clients and setting up meetings, either within an office environment or in clients’ homes or business premises;
  • Conducting in-depth reviews of clients’ financial circumstances, current provision and future aims;
  • Meeting the regulatory aspects of the role, e.g. requirements for disclosure, costs of the services provided and also the advised products.
  • Liaising with other professionals, such as estate agents, solicitors and valuers;
  • Keeping up to date with financial products and legislation;
  • Producing financial reports;

Note that this is not an exhaustive list of Financial Advisor duties and responsibilities. Job functions for specific Financial Advisor roles may vary, depending on the industry and type of employer.


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