Jobs

Brand and Marketing Manager at Alibert Product Nigeria Limited

Alibert Product Nigeria Limited - Created in 1974 as a small factory and family-owned business. First retail showroom opened in 1986 in Ikoyi. 1990 Opening of second retail shop in Apapa. 2003 Opening of first retail shop outside Lagos (Abuja). In 2010, Alibert became the first furniture company in Nigeria to export its furniture + opening of new showroom outside of Nigeria (Ghana). Today: we have a network of 5 showrooms and 3 franchise showrooms.

We are recruiting to fill the position below:

Job Title: Brand and Marketing Manager

Location: Idu, Abuja

Job Summary

The Brand and Marketing Managers will be in charge of planning and managing marketing campaigns that promote the company’s brand, products, and services.
You will be responsible for all aspect of our marketing operations with the core aim of growing our brand influence while increasing sales, brand loyalty and awareness.
The duties include planning campaigns, analyzing metrics, and identifying trends, drafting of compelling content and effective management of the company’s social media handles.

Responsibilities

Design and oversee all aspects of our digital marketing including our marketing database, email, and display advertising campaigns
Writing contents for the company’s website and social media platforms such as; Facebook, twitter, Instagram
Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
Building relationship with client suppliers and the media
Working with the Sales and Marketing team, mostly the Business Development and Communication Manager, to set marketing strategy for the business.
Using social media to engage consumers, respond to questions or complaints, and to promote company initiatives.
Approve and oversee the creative development of promotional materials, website content, advertisements, and other marketing-related projects.
Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers expectations and to build the credibility of our brand
Analyzing the success of marketing campaigns and creating reports
Meeting with clients and working with colleagues across multiple departments
Managing the budget for advertising and promotional items.
Negotiating and liaising with third-party marketing agencies.
Tracking effectiveness of marketing campaigns and reporting findings to Business Development & Communication Manager and MD.
Assisting with product development, pricing and new product launches as well as developing new business opportunities.
Supervise advertising product design and other forms of marketing to maintain consistency in branding.
Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits.

Requirements

Bachelor’s Degree in Business Administration, Marketing or relevant field.
A minimum of 3 years' experience in a digital marketing or advertising position
An understanding of SEO best practices
A high level of creativity and innovation
Extensive knowledge of marketing strategies, channels, and branding.
Business management skills.
In-depth knowledge of various social media platforms, best practices, and website analytics.
Proficiency with CRM software and CMS platforms such as WordPress
Proficiency in electronic marketing automation software such as HubSpot
Marketing and Bitrix24.