Brand Strategist at GDM Group

GDM Group is a leading brand and experiential marketing agency, known for creating memorable and impactful brand experiences. Our mission is to connect brands with their audiences through innovative strategies and immersive experiences. We are passionate about storytelling, creativity, and driving brand success in a dynamic and competitive market.

We are recruiting to fill the position below:

Job Title: Brand Strategist 

Location: Gbagada, Lagos
Employment Type: Full-time

Job Summary

• We are seeking a talented and driven Brand Strategist to join our dynamic team. 
• The ideal candidate will play a pivotal role in developing, implementing, and refining brand strategies that resonate with target audiences and achieve our clients' business objectives. 
• As a Brand Strategist, you will work closely with cross-functional teams, including creative, account management, and digital, to deliver compelling brand experiences that leave a lasting impact.

Key Responsibilities

• Develop and execute brand strategies that align with clients' business goals and market trends.
• Conduct in-depth market research, competitive analysis, and consumer insights to inform strategic decisions.
• Work with clients to understand their brand needs and translate them into effective marketing strategies.
• Stay up-to-date with industry trends, emerging technologies, and consumer behavior to inform brand strategies.
• Present strategic concepts and ideas to clients, showcasing your ability to articulate the value of proposed strategies.
• Collaborate with creative teams to ensure brand messaging is consistent, engaging, and aligned with the overall brand vision.
• Lead brand positioning, messaging, and identity development initiatives.
• Monitor and analyze brand performance, providing actionable insights and recommendations for improvement.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, or a related field.
• Proven experience as a Brand Strategist, preferably within an agency environment.
• Creative thinker with the ability to develop innovative strategies that drive brand growth.
• Experience with market research, data analysis, and utilizing insights to inform strategic decisions.
• Ability to work collaboratively in a fast-paced, deadline-driven environment.
• Strong organizational skills and attention to detail.
• Strong understanding of brand strategy, marketing principles, and consumer behavior.
• Excellent communication and presentation skills, with the ability to convey complex ideas in a clear and compelling manner.

Salary
N150,000 - N300,000 Monthly.

How to Apply
Interested and qualified candidates should send their Resume to: [email protected] using the Job title as the subject of the mail

Application Deadline 20th April, 2025.