Digital Marketing Manager at PZ Cussons Nigeria Plc

⏲ May 16, 2025, 8:20 AM
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We are PZ Cussons, an international consumer goods business that champions the well-being of people, families, and communities everywhere. We build brands that our consumers trust and love, and we have a clear strategy to return to sustainable, profitable revenue growth. We have a clear focus on the leading brands in our core categories of Hygiene, Baby and Beauty within our priority markets.

We are recruiting to fill the position below:

Job Title: Digital Marketing Manager

Job ID: JR002082
Location: Ilupeju, Lagos
Job Type: Full-time

Responsibilities

To execute digital strategies and measure their success, ensuring the effective communication of brand visions and any specific campaign messages through online channels (social media and emails)
To work closely with the Heads of Digital, Commercial and Brand Development and Activation, helping to ensure that digital activation aligns with Regional and group guidance on digital marketing strategy and technology standards.
To fully understand the local Digital Landscape in the CBU of operation and from this highlight the greatest opportunities for digital communications in the market.
Analysis and interpretation of marketing data specific to CBU of operation (customer data/online performance/web analytics) to understand any current activity and identify where the experience can be optimized.
Measure and interpret the performance impact of the delivered initiatives with reference to the agreed KPI’s.
Create a clear view of industry best practice, with reference to latest websites, digital trends and emerging technologies.
Use this data, customer and industry insights from the CBU of operation and turn them into actionable initiatives that will deliver a step change in the digital consumer experience, including Search, eCRM, Digital Marketing, social media and onsite.
Work closely with the Head of Digital Marketing and Solutions teams to ensure that local initiatives are understood and there is an agreed program of work between the local and group teams.
Contribute to the User testing and approval of the delivered solutions, ensuring that it fulfils the business requirements.
Manage the end-to-end delivery of identified initiatives where required
To operate as an ambassador for Digital Marketing across the business.
Support Head of Marketing in deepening the knowledge base of commercial teams in terms of Digital Marketing
Management of Coolworld website including setting up of product attributes and management of brand and product campaign to increase online brand awareness.
Gain a clear understanding of brand strategy/objectives and convert into digital experience for consumers.
Promotional planning and post promotion analysis of Coolworld Clicks and bricks channels.
To utilize regular plans and progress updates from the Brand stakeholders to influence execution of agreed strategies.
To work closely with the Retail and Brands teams in to support the development of content suitable for communication through digital media.

Qualifications Experience

Bachelor's Degree (preferably in a commercial field)
3-4 years relevant experience
Professional qualification in Marketing is desirable
Proficient in the use of the MS Office Suite of Applications and social media platforms

Capabilities/Technical skills
Consumer Champion: