Digital Marketing Officer at Lagos Bus Services Limited (LBSL)

Lagos Bus Services Limited (LBSL) was incorporated in 2016 as a Transport Asset Acquisition, Operations, and Advisory Services Company to provide a much-needed compass and guide to the operation of Bus Services in Lagos. As Lagos evolves into a smart city, LBSL is positioned to create a very competitive space in the Transport Industry where urban mobility guarantees a market for mass transit transport operators; with availability and pricing as key decision drivers. LBSL is tasked with the responsibility of ensuring the orderliness, proper coordination and progress of the Transport Industry in Lagos.

We are recruiting to fill the position below:

Job Title: Digital Marketing Officer

Location: Ikeja, Lagos
Employment Type: Full-time

Job Duties and Responsibilities

• Develop and implement an internal marketing programme.
• Plan, develop and deliver campaigns as agreed within timescales
• Build and develop communications with define/target audience
• Provide marketing plans, advertising and direct marketing campaigns
• Support the marketing manager in delivering cost effective budgets
• Work closely with in-house or external creative agencies to design marketing collateral
• Prepare creative content for both online and print campaigns (videos and blog post)
• Support LBSL social media channels (e.g. Twitter, Facebook and LinkedIn) to engage, motivate, and inform
• Identifies area for improvement in service offerings, sales tactics, marketing strategy and promotional activities.
• Weighs in on important decision involving services advertising, media channels and branding
• Monitors marketing activities and assists in adjusting strategies as needed.
• Adheres and implement all company policies and procedures.
• Organise and attend events such as conferences, seminars, receptions and exhibitions
• Liaise with designers and printers to arrange photo shoots
• Maintain and update customer databases
• Research and analyses market trends, competitor, offerings, demographics and other information that affects marking strategies

KPIs

• Return on Marketing Investment each month
• Increase in revenue generation capabilities of LBSL (subject to actual/determined LBSL objectives)
• Brand awareness percentage
• Sales Revenue.

Required Qualifications and Work Experience
Qualifications:

• Higher National Diploma (HND) / Bachelor's Degree (B.Sc), in Marketing or any other related field, from an accredited Higher Education Institution.

Experience:

• Four(4) years post-qualification experience in relevant field for B.Sc / HND and
• Eight(8) years post-qualification experience in relevant field for OND
• Membership of relevant professional body
• Proficient in marketing automation tools
• Excellent analytical skills and experience with web anaiytics tools(Goggle Analytics).
• Strong understanding of digital marketing channels,including SEO,PPC,Social Media ,Email Marketing and display advertising

Skills & Attitude

• Highly organized and keen attention to detail
• Proven ability to develop brand and marketing strategies
• Experience in monitoring service performance levels
• Exhibits a helpful behaviour beyond job requirements
• Well developed writing and negotiating skills
• Good reporting and presentation skills
• A team player with a customer-oriented approach
• Well developed research and problem solving skills
• Outstanding creative skills.
• Up-to-date with latest trends and marketing best practices
• Excellent competency in Microsoft office suite.
• Highly creative skills and commercial awareness
• A proactive approach to work, and quick to seek solutions to challenges
• High personal and professional integrity
• Good interpersonal abilities and communication skills
• Proven ability to prioritize and meet deadlines and targets
• Ability to work under pressure

How to Apply
Interested and qualified candidates should forward their Cover Letter & Cv to: [email protected] using the Job Title as the subject of the email

Application Deadline  30th June, 2023.