Growth Marketing Specialist at African Management Institute (AMI)

African Management Institute (AMI) is pioneering practical business and management learning for Africa. We equip entrepreneurs with key tools to build their businesses, we help companies build motivated and productive workforces, and we run work-readiness and entry-level programmes for young people starting their careers.

AMI is expanding rapidly. With support from international social impact investors, we have established offices in Nairobi, Johannesburg, Kigali, and Dakar, and worked for an impressive portfolio of clients in East, West and Southern Africa. We have trained over 42,000 individuals in 39 African countries to date.

We are recruiting to fill the position below:


Job Title: Growth Marketing Specialist

Location: Lagos
Employment Type: Full-time

Job Description

  • We are looking for an ambitious and talented Growth Marketing Specialist to be based preferably in Nigeria, with options for Ghana and Kenya, on a permanent basis.
  • The main function of the Growth Marketing Specialist is to drive sales and recruitment for AMI’s business development programmes, implementing and contributing to strategy for recruiting, building relationships, and enrolling leaders and entrepreneurs in AMI programmes.
  • The Specialist will support the marketing production team in delivering events, materials, and digital campaigns, ensuring incoming and enrolled participants' learning needs are met and manage customer contacts through a CRM system.
  • Expand relationships with SMEs by engaging with potential customers in the AMI Thrive business community and across Africa
  • Liaise with marketing production team members to deliver events, marketing materials and digital campaigns relevant to the programme
  • Coordinate across various departments to ensure incoming and enrolled participants learning needs are adequately served and relevant data is properly captured
  • Work across the company with various teams to continually improve the recruitment and enrolment process.
  • Drive sales and recruitment for AMI’s business development programmes -  implement and contribute to strategy for recruiting, building relationships and enrolling leaders and entrepreneurs in AMI programmes
  • Explain products and programmes to business leaders and potential participants through various communications channel – video, phone, SMS, and social media
  • Utilize and manage customer contacts through a customer relationship management (CRM) system
  • Analyse sales/marketing data to develop strategic communication and marketing initiatives to support programme recruitment


  • Candidates should possess relevant qualifications with 4 - 5 years relevant work experience.
  • Excellent written and verbal communication skills and speaks with confidence and conviction.
  • The individual is able to convince people to consider options beyond that of which they have already considered or discovered themselves.
  • Strong entrepreneurial spirit and business sense to drive growth and close deals
  • Outgoing personality with great relationship building and management skills
  • Thrives in a fast-paced, entrepreneurial environment
  • Absolutely rock-solid integrity
  • Demonstrated network and/or local community connections preferred
  • Self-starter with a proactive approach, strong time management and prioritization skills
  • Goal-oriented, hitting monthly and quarterly goals with the energy and stamina to work well in a fast-paced environment.
  •  Ability to work independently as well as on a team.
  • Proven ability to generate new leads and relationships and systematically convert those leads into sales
  • Highly level of proficiency with computer programmes (MS Office etc.) and online tools (social media, CRMs, email systems)
  • Passionate about business learning and capacity building for SMEs and African leaders
  • A commitment to AMI’s values of excellence, innovation and accountability


How to Apply
Interested and qualified candidates should:
Click here to apply