Guinness Nigeria Plc Job for a Trade Reconciliation Executive, October 2014

Guiness Nigeria Plc - We are Guinness Nigeria, member of Diageo Plc the world's leading premium drinks business with an unrivalled collection of beverage alcohol & non-alcohol brands across the Spirits, Wine & Beer categories.


Guinness Nigeria operates a Total Beverage Business (TBB). A key contributor to the success of the GNPLC strategic plan is an effective & flexible field sales force demonstrating industry leadership in both volume driving & brand building activity. We put the customer at the heart of everything we do, and through this, will deliver sustained, mutual growth for our brands, categories, customers and partners. Will you partner with us on this journey?

We are recruiting to fill the position below:

Job Title: Trade Reconciliation Executive

AutoReqId: 43590BR
Location: Lagos
Reports To: Trade Development Manager – Beer

Context/Scope:
Nigeria Context
Guinness Nigeria Plc is a major market for Diageo. It is number 2 in the World for Guinness Foreign Extra Stout (FES) and number 1 for FES In Africa.

A key contributor to the success of the GNPLC strategic plan is an effective Customer Marketing team demonstrating industry leadership- translating trade strategy and brand Game Plans into a world class Commercial plan – winning the visibility war at the point of purchase and meeting both trade and consumer needs.

Dimensions:
a) Financial
The Trade Reconciliation Executive supports the Trade Development Manager in the effective administration of brand budget

b) Market Complexity

• The Trade Reconciliation Executive is to ensure effective activities tracking, measurement and evaluation are done on time and in line with GNPLC standards
• Ensures activities are delivered in line with standard time lines and required tools available for the sales force

• Deliver Sustainable Competitive advantage for GNPlc by:
• Supporting the Trade Development Manager to drive the GNPLC commercial agenda; developing strong customer relationship tools that deliver competitive advantage, deploying strong collaboration with internal stakeholders and a deep understanding of customer needs in order to support the Category and Divisional teams toward Brilliant execution in line with annual KPIs.
• Supporting in enabling Joint Value creation with customers

• Initiate activity tracking, traffic management and measurement
• Collate the quarterly cycle briefs/sales kits development and co-ordinate the deployment processes
• Track trade activity / promo reconciliations
• Support the category and commercial planning teams

• Reconciliations: Activity reconciliations with third party agency, Divisions (tactical) and OTC
• Activity Tracking and Trend Analysis: End to end activity tracking, reporting and evaluation
• Activity Planning: Leads the translation of portfolio game plans/activity calendars into GNPlc Central Activity calendar. Ensures activity planning is consistently focused on driving brilliant execution across activity. Drives the commercial planning discipline with category teams and all stakeholders.
• Budget Management: Support the work on Advertising & Promotion budget effectiveness and management of Customer Marketing fixed budget.

• A strong track record in field sales
• Understanding of all Diageo Way of Selling Capabilities and tools. Strong capability and understanding of Insights, Sales Drivers, Outlet Segmentation and Managing Relationships
• Minimum 2 years field experience
• Educated to degree level or equivalent

• Being out of touch with trade, shopper/consumer and field sales due to too much time spent in the office
• Inability to properly identify risks, and plan mitigation steps.
• Inability to collaborate effectively with the category teams and field sales.
• Loss of personal integrity.

• Based at Headquarters in Lagos.
• Head office maximum 75% of time, in trade minimum 25% of the time.