Job Positions at Lorache Group

Lorache Group is a Marketing Management, Human Capital Development and Business Process & Strategist Consultancy Outfit, registered with Company & Allied Commission (CAC) of Nigeria to perform such businesses. We are recruiting to fill the position below: Job Title: Assistant Brand Manager Location: Lagos Job Description

• We are looking for an experienced Brand Manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns.
• You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.

• Analyze how our brand is positioned in the market and crystallize targeted consumers insights
• Take brand ownership and provide the vision, mission, goals and strategies to match up to
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Lead creative development and create motivating stimulus to get targeted population to “take action”
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Monitor product distribution and consumer reactions
• Anticipate bottlenecks
• Brainstorm new and innovative growth strategies
• Align the company around the brand’s direction, choices and tactics
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

• Excellent written and verbal communication skills
• Strong research and analytical skills
• Proven working experience as brand manager (At least 3years)
• Drive for results and leaderships skills
• Excellent understanding of the full marketing mix
• Highly creative with ability to think out of box
• Budget-management skills and proficiency
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
• Strong analytical skills and data-driven thinking
• Advanced communication and interpersonal skills
• Up-to-date with latest trends and marketing best practices
• Comfortable working with numbers, metrics and spreadsheets
• Comfort with CRM software
• In-depth understanding of the company’s current products and future concepts.
• Professional judgment and discretion that comes from years of experience in the field
• Analytical skills to forecast and identify trends and challenges
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

• Leads Brand development and execution of annual marketing activation plans that drives achievement of business objectives
• Lead tracking of business on a monthly basis to assess progress vs. plan and recommend adjustments as appropriate
• Lead cross-functional teams in order to execute brand initiatives leading multiple projects and teams to achieve results
• Manage budget and monitor spend against planned objectives
• Manage and develop one Marketing Assistant and play key role in their growth & development
• Develop and apply in-depth understanding of consumer insights to advance the business
• Have the ownership & input into customizing global campaigns and initiatives to relevant markets with the objective of driving consumer excitement and motivating purchase

• Self-motivated, self-starter who is willing to take initiative, ownership & accountability
• Strong analytical skills and fact based orientation in decision making
• Creative problem solving ability to business problems in complex matrix organization structure
• Ability to influence cross functional teams, cultivate relationships; build consensus & influence business partners
• Sound business judgment; ability to anticipate issues and resolve them

• Experience in effective advertising and creative communication development, evaluation and execution
• Knowledgeable in how to manage partner agencies to bring the best quality work out of them
• Excellent multi-tasking, solid execution, project management and prioritization skills
• Strong written & oral communication skills
• Bachelor's Degree
• Marketing Campaigns Activation Management experience
• 3 -5 years classical blue chip FMCG Brand Management experience in marketing.