Marketing Manager at Dana Motors Limited

Dana Motors Limited is a conglomerate with diversified busines interest in different sectors of the economy.

We are recruiting to fill the position below:

Job Title: Marketing Manager

Location: Oshodi-Isolo, Lagos
Employment Type: Full-time


  • Marketing Manager: to manage, establish and maintain positive customer relationships, to oversee the marketing budget, perform competitive analyses, research new trends, plan and deliver effective marketing strategies and monitor the progress of new and existing products to ensure growth and profitability.

Job Duties / Responsibilities Accountabilities

  • Strategy Formulation and Implementation, Stakeholder & External Relation, Financial
  • Management, People Management, identify trends, insights and optimize performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Instrument conversion points and optimize user funnels.
  • Collaborate with third party vendor partners.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Direct market research and intelligence gathering efforts to assess customer response to/ requirements for products.
  • Assist with the development of Go-To-Market plans and provide content for advertising, promotion and sales aids in accordance with the annual marketing plan.
  • Recommend value added services to drive customer retention.
  • Identify and qualify opportunities for new business, products and services.
  • Define and direct marketing programs for demand creation, lead generation and interface for lead tracking and management.
  • Understand market dynamics and competitive landscape that affect product demand and direction, using it as feedback to drive attractiveness of the company’s product.
  • Supporting sales with deal qualifications and initial scoping of incoming opportunities.
  • Responsible for providing the sales team with the necessary product expertise to enable them to sell the product. This involves printed and electronic promotional material, FAQs, presentations, product training, and relevant papers.
  • Responsible for reviewing product data to ensure that the Sales Teamis kept up to date on new developments regarding the companies or competitors’ products.
  • Act as point of first reference for all product related enquiries and work collaboratively with colleagues in Sales, Marketing and Technical Solutions to address any issues that may arise.
  • Provide marketing support and / or assistance to other team members on product solutions.

Job Specification

  • Minimum of a University Degree in Accountancy, Marketing, Business Administration, or any other relevant discipline from a reputable institution.
  • An MBA or Masters’ degree in any business-related discipline is an added advantage
  • Experience working with CRM (Client Relationship Management) Systems.
  • Certification in Marketing is desirable.
  • Understanding of website analytics, content management and digital marketing.
  • Minimum of twelve (3) years’ post-graduation experience in Automobile with at least five (5) years’ experience in an Executive Management role.
  • Good knowledge of the Automobile Industry

Skills & Competencies:

  • Strong analytical background
  • Business Analysis
  • Client relationship management
  • Business Development
  • Technical Documentation
  • Excellent communication, interpersonal, and relationship-building skills.
  • Product Development & Management (Go-To-Market Strategies)
  • Project Management
  • Requirement Gathering & Analysis
  • Negotiation & Interpersonal Skills

N300,000 - N400,000 / month.


How to Apply
Interested and qualified candidates should send their CV to: [email protected] and also copy: [email protected] using the Job Title as the subject of the email

Application Deadline  31st December, 2023.