Marketing Manager at GeneSys Health information Systems Limited (GHIS)

⏲ Sep 8, 2023, 9:04 PM
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GeneSys Health information Systems Limited (GHIS) is an e-Health company committed to mitigating the gaping issues in the healthcare sector through innovative tech. Established in 2018 as a pioneer Health Management Information System (HMIS), we provide customised solutions—EMR and Telemedicine (Gemeni) - to (public and private) hospitals toward digitising patient- and hospital management workflow processes, improving the quality of care and operations.

We are recruiting to fill the position below:

Job Title: Marketing Manager

Location: Lagos
Employment Type: Full-time

Job Description

We are looking to complement our Executive Management team with a seasoned marketing and sales guru to lead our marketing and sales drive.
Our ideal candidate must possess a strategic mindset,extensive experience in B2B and B2C healthtech marketing with a track record of driving growth in startup environment.

What The Role Entails
To be successful as a Marketing Manager, our ideal candidate should be able to develop comprehensive marketing and growth strategies aligned with the company’s mission and long-term goals, identifying target markets and market trends.

Cultivates a strong brand identity and positioning strategies to differentiate the company from its competitors.
Develops and executes PR and communication strategies to enhance the company’s reputation and thought leadership.
Utilizes data analytics and market research to make informed decisions and optimize marketing strategies.
Manages marketing budget, measures ROI for marketing initiatives.
Builds, leads and mentors a high performing marketing and sales team, fostering professional growth.
Oversees digital marketing efforts, including social media,content marketing, SEO/SEM, and online marketing to drive customer acquisition.
Collaborates with the strategy and growth team to develop effective product launches and messaging to drive product adoption.
Oversees and drives in collaboration with with the sales team, the achievement of sales targets and contribute to revenue growth.

Biggest Problem To Solve:

Tenacity to achieve the company’s overall business goals through the development and execution of the marketing and go-to-market strategy with a can-do attitude.

Required Skills & Competencies

Minimum 7 year(s) work experience in B2B & B2C healthcare marketing and sales.
Ability to deliver measurable results in terms of revenue growth, customer acquisition, and market expansion.
Proficiency in leveraging data insight for campaign optimization.
Experience in product marketing, conducting market research, defining value proposition and supporting product launches.
Strategic and analytical mindset to evaluate market trends, competitive landscape, and customer insights to inform business and marketing strategies.
Excellent commuciation and interpersonal skills to develop compelling marketing messages, lead public relations effort, and represent the company to external stakeholders.
In-depth understanding of the health tech industry, its challenges, regulations and emerging trends.
Proven ability to identify and establish strategic partnerships and alliances that can accelerate market penetration and contribute to business growth.
Excellent understanding of various digital marketing channels; social media,content marketing, SEO/SEM, email marketing, and online advertising.

Benefits & Perks