Media Planner at Motomedia Reflomax Limited

⏲ Feb 11, 2025, 9:18 AM
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Motomedia is an innovative outdoor advertising company with a proven track record in developing and delivering successful OOH campaigns across Africa by infusing Data-driven technology in whatever we do from planning to execution and reporting. We are Africa’s number 1 fastest-growing outdoor agency because we understand one thing only -bridging the gap between audiences and brands.

We are a team of professionals and setting the standard within the outdoor advertising space is our hobby and that’s why to date our portfolio of clients cuts across every sector. Over the last decade, we have expanded our operations across Africa. As industry leaders, we are always looking for new ways to differentiate ourselves while offering the best possible service to our customers.

We are recruiting to fill the position below:

Job Title: Media Planner
Location: Maryland, Lagos
Employment Type: Full-time
Industry: Advertising & Media

Job Summary

We are seeking a seasoned and strategic Media Planner to join our OOH advertising firm. The ideal candidate will be responsible for developing and executing media strategies for High profile clients. In this role, you’ll manage the end-to-end campaign lifecycle while working closely with clients, creative teams, and media vendors to ensure successful campaign execution in the OOH space.
The ideal candidate must be a market expert in terms of media habits, consumer behavior, trends, and other marketplace nuances.

Key Responsibilities

Collaborate with creative teams and account managers to ensure seamless campaign execution.
Negotiate media buys and placements across traditional and digital platforms to optimize reach and cost-effectiveness.
Monitor and evaluate campaign performance, making recommendations for adjustments as needed.
Work with media vendors to secure optimal placements and pricing.
Stay updated on industry trends, new media platforms, and emerging advertising opportunities.
Prepare and present media strategy reports to clients and internal teams.
Analyze demographic data and consumer profiles to identify OOH channel usage and psychographic habits of target to engage consumers across all touch points.
Set up and execute approved plans accurately, work cross functionally with clients and internal teams to develop OOH plans, which includes evaluation, analysis and alignment of client goals.

Key Requirements

Bachelor's degree in Marketing, Advertising, Communications, or a related field.
2–5 years of experience in media planning, preferably within an advertising agency.
Demonstrable experience planning various OOH formats across client categories
Proficiency in media planning tools, analytics, and reporting software.
Excellent analytical, negotiation, and communication skills.
Process large volumes of data in a timely manner with a high degree of accuracy.
Demonstrate solid communication skills, both oral and written, in order to facilitate timely completion of all maintenance and production tasks.
Strong organizational skills, attention to detail
Strong written, verbal and presentation skills
Proactive and can-do attitude
Ability to manage multiple projects and deadlines in a fast-paced environment.
Driven and motivated to deliver results
Flexibility and willingness to embrace change and new opportunities
Microsoft Office:
- Excel Proficiency- Intermediate-Advanced
- PPT Proficiency