Products Marketing Officer at Doveyat Investment Limited

Doveyat Investment Limited is a private company registered with CAC in the business of promoting the sales and adoption of health and educational softwares, beauty and fashion products and other goods and services.

We are recruiting to fill the position below:

Job Title: Products Marketing Officer

Location: Jabi/Utako, FCT with 30% of travel within Nigeria involved - Abuja (FCT)
Employment Type: Full-time

Job Brief

• We are looking for a Product Marketing Manager to lead our outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.
• For this role, you have to be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns, social media engagements and pricing strategies.
• Your goal will be to develop and implement the most profitable plans to position and promote our products.

Key roles and responsibilities

• Studying the company’s products and translate technical details into benefits for the different target users
• Follow and analyze market trends to position products
• Developing effective marketing strategies and plans
• Develop product marketing strategies (pricing, advertising, product launching)
• Craft compelling messages and videos across marketing channels (landing pages, ad campaigns)
• Working with design team and directors to promote products
• Conducting market research to determine a target audience’s needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns
• Meeting with clients to discuss needs, goals, budget and timelines and how best to support them.
• Negotiating and Securing MoU Contracts with government and private entities on onboarding and expansion of the company health and educational ICT products.
• Negotiating and securing MoU/Contracts on other products within the beauty and cosmetic line, and other goods and services.
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers
• Researching previous successful campaigns to understand what worked, what didn’t and what can be improved
• Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary

Requirement and Skills

• HND or BSC in Marketing or a relevant discipline
• Excellent communication skills
• Keen eye for detail
• Creativity
• Analytical mind and strong quantitative skills
• Proven experience as a Product Marketing Officer
• Background in design, social media campaigns and copywriting is a plus
• Experience in market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends)

Salary
N120,000 / Month.

How to Apply
Interested and qualified candidates should submit an Application Letter and CV / Resume to: [email protected] using “Products Marketing Officer” as the subject of the email.

Note: Female candidates are strongly encouraged to apply.

Application Deadline 22nd July, 2023.