Senior Brand Manager Job at Kimberly-Clark

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene, and well-being.
With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, and Depend, Kimberly-Clark holds No.1 or No. 2 share positions in more than 80 countries. With a 135-year history of innovation, we believe in recruiting the best people and putting them in the right jobs so that they can do their best work. If original thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark.

Kimberly-Clark recruiting to fill the job position below:


Job Title: Senior Brand Manager
Location: Lagos
Time Type: Full time
Job Descriptions

• Provides input into the brand strategy review (situational analysis).
• Responsible for developing annual brand operating and channel plans with aligned category, brand, consumer and customer priorities and objectives.

• Integrated Marketing Plan (IMP) & resulting commercial programmes
• New product introduction (NPI)
• Develops appropriate consumer & shopper insight  and ensures insights, channel & POP opportunities are incorporated into all strategies and plans.
• Develop & updates generic planograms and looks of success aligned to brand strategy.
• Ensures communication to all relevant stakeholders during projects.
• Manages day to day interactions with agencies and assists with evaluation.
• Ensures that all business management standards, processes and procedures are applied and adhered to in all activities.
• Effective management of A&P budget.
• SBM’s guide and develop skills base of ABM’s and BM’s where appropriate.
• Manages the research process where appropriate.
• Delivers agreed brand, channel targets and profitability.
• Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans.
• Tracks, analyses and evaluates all brand and trade initiatives to ensure business results are achieved and brand equity is maintained.

• Bachelor's degree
• Proven track record of delivering business results.
• Global VISA and Relocation Specifications:
• 7 years continuous job experience, which should include excellent understanding of or experience in Marketing and Sales, Finance & Category management.