Senior Marketing Executive at Aspira Nigeria Limited

Aspira Nigeria Limited is one of the largest Manufacturers and Distributors of laundry essentials, personal care, and hygiene products in Nigeria.

We are recruiting experienced candidates to fill the position below:

Job Title: Senior Marketing Executive

Location: Lagos
Employment Type: Full-time
Slot: 3 Job Openings

Job Description

Play a significant role in developing and implementing the company's long-term strategic plan including new product opportunities, acquisitions/ joint ventures, and other growth initiatives to meet the company's revenue and earnings targets.
Create and execute a dynamic marketing plan that will build the company into a dominant brand, including the development of a consistent message integrated across all programs, promotions, products, and services.
Direct a market research/ end-user insights function that will improve product development and new product introductions and guide the design effort, ensuring leading-edge, consumer-driven products and designs that meet manufacturing and cost goals.
Lead the transformation of the company from a product-driven company to an end-user, consumer-driven company with an emphasis on superior quality in both products and services
Manage outside agency resources effectively, including advertising, public relations and corporate communication efforts to capitalize on brand presence opportunities
Identify, initiate and leverage partnership programs to build awareness of the company brand and drive incremental sales through alternative channels
Develop segmentation and customer relationship models that better identify targets and allow for more customized marketing programs
Be the visible voice and advocate for the end user within the organization

Professional Competencies and Skills

Strong business and financial acumen and the ability to link marketing strategy and results directly to overall business strategy and company financial goals.
A history of successful brand management and equity building.
The ability to forge strategic alliances with key partners who can extend and build brand and company relevance.
Meeting sales targets
Promoting new products and any special deals
Advising customers about delivery schedules and after-sales service
Recording orders and sending details to the sales office
Giving feedback on sales trends.
A track record of new product development with strong marketing and communications skills.
Keeping in contact with existing customers in person and by phone
Making appointments with and meeting new customers
Agreeing sales, prices, contracts and payments
The ability to develop a strategy from an in-depth analysis of consumer and/or customer insights.
Proven success driving results and delivering a return on investment to the company.
Comprehensive program development skills, from broad-reach advertising to highly targeted, direct marketing across all relevant marketing channels and platforms.