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Shopper and Consumer Media Senior Manager at the Coca-Cola Company


The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

We are recruiting to fill the position below:

 

Job Title: Shopper and Consumer Media Senior Manager

Reference ID: R-77261
Location: Lagos
Employment Type: Full Time

What You’ll Do for Us

  • Lead on the tactical and operational plans executing organizational strategy in alignment with organization objectives, recommending operational strategies and plans with direct impact on results.
  • Lead negotiations in paid media investments against national and local media (TV, Print, OOH, Radio, Digital, etc.) and customer media, social and search efforts with the support of media agencies.
  • Partner with Cross Functional team of Brand, Integrated Marketing Communications and Customer teams to deliver integrated communications programs.
  • Activate programs with external media agencies and vendor companies and serve as day-2-day contact for questions and deliverables.
  • Coordinate custom research efforts with internal and supplier partners as necessary to effectively measure program return on investment across revenue, brand equity, and shopper engagement.
  • Knowledge of external partner landscape (agencies, content companies, suppliers of products/experiences etc.) to identify optimal execution and deals where appropriate.
  • Find innovative ways to create differentiated programs that inspire consumers to choose The Coca-Cola Company.
  • Manage the execution and delivery of multiple connections programs to hit targets, optimize efficiencies and remains on budget.
  • Assess results of programs, provide post-program reviews that capture learnings and incorporate them into future work.
  • Understand program impact across the full path-to-purchase considering shopper/consumer/bottler in the planning process.
  • Constantly strive to leverage media tools (analytics, Marketing mix modeling , audience data, bespoke research, integrated Marketing Communications ( Tracking, competitive reporting) to close the loop of impressions, expressions, conversations, and actions through to transactions and advocacy.
  • Exceptional communication skills that can influence the integrated marketing plan to achieve the best possible outcomes.

Requirements

  • Bachelor's Degree in Marketing, Business, Communications, or related field
  • 5+ years of experience in Marketing, Media, or Connections Planning/Technology
  • Advanced knowledge of digital display, mobile, video, programmatic,
  • Working knowledge of all aspects of paid search and social media.
  • Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements.
  • Experience with strategy development and media planning and buying both online and offline
  • Possess strong analytical skills and understanding of "Media Math" concepts

What We Can Do For You

  • Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
  • Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
  • Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

 

How to Apply
Interested and qualified candidates should:
Click here to apply

Application Deadline  22nd September, 2022.


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