Trade Marketing Manager at Frutta Foods and Services Nigeria Limited

Frutta Foods and Services Nigeria Limited , since its incorporation in 2003, Frutta Juice & Services Ltd is committed to the manufacture of wide range of fruit juices and drinks. Our operational processes conform to international and Nigeria standards delights our consumers’ expectations. We use the finest raw material from around the globe to blend our juices and drinks using the most advanced safe technologies under hygienic conditions. Passionate for the taste of delicious fruits? Blended using the finest fruit concentrates and filled in gable top packaging using hot fill process, Frutta Juice offers you the benefits of natural nutrients and the great taste of fruits. It is available in five variants, in two different sizes 1L and 250 mL

We are recruiting to fill the position below:

Job Title: Trade Marketing Manager

Location: Lagos
Job Type: Full-time

Job Summary

• Marketing Execution Lead - supports the sales team in ensuring all trade marketing activities/campaign are executed, hereby resulting in positive growth impact on volume target.
• Engaging customers to give information or advice about the company's products or services

Responsibilities

• Maintain look of Success in outlets• Execution of operationalized brand initiatives for the channel
• Design and execution of FC & IC customer’s tailor-made activation plans• Managing tailor-made customer projects for consumer impact.
• Step change standard of execution/activation of marketing campaigns/activities, shopper promotions, PICOS across Key Account & General Trade FC/IC channels.
• Ensure the successful and timely implementation of all Trade Marketing end-to-end activities in respective channels (promotions, branding, product launches, sampling, festivals, incentive programs, etc.) with the help of the Sales & Merchandising team, external agencies and suppliers.
• Coordinate with sales team on the implementation of the regional TM activities B2S and keep internal stakeholders aligned on activity calendar to ensure smooth implementation.
• Work closely with sales managers and customers to create targeted programs.
• Initiate customer engagement to ensure excellent service standards, respond efficiently to customer inquiries and maintain high customer satisfaction.
• Ensure the prompt execution of marketing-related deliverables.
• Ensure regional adaptation of trade and system marketing activities, programs and campaigns.
• Ensure budgetary control and support optimal DME spend versus ROI, as well as measure activity performance against plan in assigned region.
• Participate in JBPs & develop marketing activation calendars for customers.
• Develop, supervise and improve procedures to link entire marketing activities with sales team activities.
• Draft post-activity summary reports evaluating the activity and concluding 'best practises' as well as learnings and improvement.
• Conduct regular trade visits across all channels to monitor implementation standards and ensure all items in the market are displayed properly, planograms are applied and must Stock-List is followed as instructed.
• Any other related activities assigned by your line manager.

Requirements

• At 3 year’s experience in Trade marketing or frontline
• Customer Focus.
• Good knowledge of industry and competition.
• Good knowledge of beverage products and brands, trade marketing (shopper, customer, channel) skills
• Timely update and report of activation projects.
• Timely initiation of materials.
• Market intelligence.
• Timely response to customer enquiry on information about the company's products and services.
• Customer feedback survey.
• Strong understanding of in-store performance drivers
• Strong knowledge of merchandising and POP materials specification
• Data analysis & KBI reporting capability
• On time execution as per SLA and quality of activation.

Method of Application
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail