Trade Marketing Manager at New Age Mobile Concepts Limited

New Age Mobile Concepts Limited was incorporated on August 1, 2008. is a brand for mobile phone charger. We offer not just phone chargers, but a brand that is known with innovation, consistency, panache; adopting modern and world-class technology that fits the users' fashion and convenience. For several years, we have been Nigeria’s foremost dealer in Mobile Phone Chargers. is a highly customer-centric company, obsessed with finding innovative ways to improve every customer's experience. This is built upon our easy-to-use products, skilled Customer Service Personnel and Sales Ambassadors.

We are recruiting to fill the position below:

Job Title: Trade Marketing Manager

Location: Lagos
Employment Type: Full-time

Job Objectives

• Develop and implement marketing strategies to promote our products to and provide support for retailers, wholesalers, and distributors.
• This includes creating trade marketing plans, conducting market research, analyzing sales data, and collaborating with the sales team to optimize brand performance and grow market share. 
• Understand consumer behavior and market trends to effectively target and engage with trade customers, maximize product/brand visibility and availability in retail outlets and distribution channels.

Job Functions

• Developing and implementing trade marketing strategies to drive sales
• Executing effective trade promotional campaigns and reporting periodically on results and insights
• Coordinating on-boarding and retention efforts (training, support, and incentives) for trade customers; wholesalers, retailers and distributors
• Coaching and supporting the sales teams to execute trade initiatives
• Expanding sales opportunities across general and modern trade channels
• Managing the trade marketing budget and allocating the Advertising & Promotion (A&P) budget across relevant channels and tactics
• Increasing ROI, market share and profitability for all products 
• Maintaining solid business relationship with key accounts
• Analyzing market trends and competitor activities to identify trade opportunities.
• Building and maintaining relationships with key stakeholders and external partners
• Monitoring and evaluating the success of trade marketing initiatives
• Coordinating visual merchandising for POS and retail outlets

Requirements

• Bachelor's or Master's Degree in Business Management, Economics, Marketing or related field
• 3 - 5 Years proven experience in trade marketing or a similar role.
• Proficiency in Microsoft Office and marketing software.
• Strong project management skills
• Certifications in Marketing, Sales, Trade Promotion Management and Retail Category Management.
• Strong knowledge of retail industry in Nigeria
• Experience in collating and analyzing large amounts of data

Skills:

• Strong analytical skills to analyze market trends and competitor activities.
• Excellent communication skills to build relationships with partners and stakeholders.
• Attention to detail to ensure accurate implementation of marketing strategies.
• Creativity and innovation
• Strategic thinking to develop effective marketing plans and campaigns.
• Negotiation skills to secure profitable deals and partnerships

KPI’S:

• % Increase in brand Awareness and recognition
• ROI for trade marketing campaigns
• Quality and sustainability of the relationship between the brand, trade channels and products.
• Better control of sales team and trade support initiatives
• Broader control over stock.
• % increase in market share and trade customer retention rates
• Quality of visual merchandising, POS and trade marketing materials
• Speed and accuracy of decisions

How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail

Application Deadline  31st May, 2024.