User Growth Manager at Opay

OPay is a mobile money platform operated by OPay Digital Services Limited and licensed by the Central Bank of Nigeria. Launched in June 2018, the company has spread its services across all 36 states in Nigeria with over 500,000 mobile money merchants. We are more than a payment company. We believe everyone should be able to enjoy financial and social inclusion, without regard for physical borders, boundaries, or even social status.

We are recruiting to fill the position below:

Job Title: User Growth Manager

Location: Ikeja, Lagos
Employment Type: Full-time

Job Summary

• The User Growth Manager will be responsible for developing and executing strategies to significantly expand OPay's user base in Nigeria.
• This is an onsite role based in Lagos, requiring a hands-on approach to drive user acquisition, activation, and retention. 
• The ideal candidate will be data-driven, creative, and possess a strong understanding of the Nigerian market and user behavior.

Responsibilities

• Develop and Execute Growth Strategies: Design and implement comprehensive user growth strategies to achieve ambitious user acquisition targets across various OPay product lines.
• Optimize User Acquisition Channels: Identify, evaluate, and optimize user acquisition channels, including but not limited to:
  • Offline marketing and community engagement initiatives.
  • Partnerships and collaborations.
  • Referral programs.
  • Digital marketing campaigns (social media, search, etc.).
• Drive User Activation and Onboarding: Develop and implement effective user onboarding flows and in-app experiences to maximize user activation and engagement.
• Enhance User Retention: Create and execute strategies to improve user retention rates, reduce churn, and increase user lifetime value.
• Data Analysis and Reporting: Analyze user data to identify trends, opportunities, and areas for improvement. Generate regular reports on user growth metrics and present findings to management.
• Collaboration: Work closely with marketing, product, operations, and other teams to align growth efforts and achieve company objectives.
• Budget Management: Manage and optimize the user growth budget to ensure efficient and effective spending.
• A/B Testing and Experimentation: Design and conduct A/B tests and experiments to optimize growth strategies and improve key metrics.
• Market Research: Stay up-to-date with market trends, competitor activities, and user behavior in the Nigerian fintech landscape.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Economics, or a related field.
• 3-5 years of experience in a user growth, growth marketing, or related role, preferably within the fintech, e-commerce, or mobile app industry in Nigeria.
• Strongcommunication, interpersonal, and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience with offline marketing and community engagement strategies in Nigeria is a strong advantage.
• Proven track record of successfully driving user growth and achieving targets.
• Strong understanding of the Nigerian market, user behavior, and cultural nuances.
• Excellent analytical and data-driven decision-making skills.
• Proficiency in data analysis tools (e.g., Excel, SQL) and marketing analytics platforms.
• Creative thinking and problem-solving abilities.

How to Apply
Interested and qualified candidates should:
Click here to apply

Application Deadline 16th May, 2025.