Web Analyst Duties & Responsibilities

The role and function of a Web Analyst includes the following duties and responsibilities:

  • Plan, develop and manage web and mobile campaign and channel tracking.
  • Communicate with marketing department about analysis from campaigns.
  • Produce reports for the Management team.
  • Monitor performance trends with channel managers.
  • Determine most important KPIs to track
  • Discuss the customer experience and behavior with the marketing team 
  • Collaborate with sales and marketing teams 
  • Work with technical team to establish best practices for testing software.

Note that this is not an exhaustive list of Web Analyst duties and responsibilities. Job functions for specific Web Analyst roles may vary, depending on the industry and type of employer.

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Web Analyst Job description

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