Financial Planner Duties & Responsibilities

The role and function of a Financial Planner includes the following duties and responsibilities:

  • Monitor clients’ accounts and determine if changes are needed to improve account performance or to accommodate life changes, such as getting married or having children
  • Research investment opportunities
  • Meet with clients in person to discuss their financial goals
  • Recommend investments to clients or select investments on their behalf
  • Educate clients and answer questions about investment options and potential risks
  • Help clients plan for specific circumstances, such as education expenses or retirement
  • Explain the types of financial services they provide to potential clients

Note that this is not an exhaustive list of Financial Planner duties and responsibilities. Job functions for specific Financial Planner roles may vary, depending on the industry and type of employer.


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