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How To Write A Business Proposal

How tos > Business > How To Write A Business Proposal

A business proposal is a document that offers a product or service to a potential buyer. It helps you to pitch your business, product, or service to a potential client, vendor, or supplier. In your business proposal you give information about your company - what you are, potential and competitive edge. Furthermore, you describe the problem your business solves which convinces the client that you have done your research. Finally, your methodology which shows how you are going to solve the client's problems and the cost. Doing your business proposal well means investing some time.

Here are 10 steps that will help you design a great business proposal:

Title Page

This is the basic information of your business and client. It includes your company and client name, contact information like address, phone number, website and email adresss, company logo, date and title. The title page makes the proposal neat, organized and well put together.

Cover Letter

This introduces yourself and your company by offering background information about the history of your company and its uniqueness.

Table of Contents

Summarizes the various sections in your proposal and ensures your reader can easily navigate the document. List each section with their corresponding page number

Executive Summary

This summarizes the key points in the proposal with statements that would be further described in the proposal. It is modified depending on the need to be taken care of by the business and the client's needs


This is a general overview of the solutions your business seeks to meet. Ensure that you let the client know that you are the best one to meet that need or fill the market gap.

Services and Methodology

In this section, ensure that you anticipate the potential questions that your clients would have and try your best to answer them. Take your clients through the entire business process. Also, describe your products and services and when they would get them.

About Us

Here you give details of what your organization is. Include those your work with, social activities carried out, awards and achievements and if possible, photos.


In this section, include the price of all products and services in your business. Do not overestimate or underestimate your cost. This can put off your client.

Terms and Conditions

This is an overview of agreements to be reached when products and services are to be delivered. Terms and conditions can also include the duration of the agreement, the overall timetable for completion, payment dates and types, and when and how the proposal can be amended.

Agreement and CTA

Here you should include what your buyer will take out when signing out for the business. You can also include think language like “feel free to contact us with any questions and we look forward to working with you”. Finally, add your signature boxes.

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