Brand Communications Officer at the Infrastructure Bank Plc

The Infrastructure Bank Plc (TIB) (formerly Urban Development Bank) is Nigeria’s foremost infrastructure development bank. It was established in 1992 through the amalgamation of three existing development financial institutions; the Nigerian Bank of Commerce and Industry (NBCI), the Nigerian Industrial Development Bank (NIDB), and the National Economic Reconstruction Fund (NERFUND)

TIB aims to significantly contribute to Nigeria’s infrastructure development by financing commercially viable infrastructure projects with significant developmental impact through providing tailored financial solutions to support key long-term infrastructure developments. TIBs mandate areas are transportation, power, renewable energy, and mass housing.

We are recruiting to fill the position below:

Job Title: Brand Communications Officer

Location: Abuja (FCT)
Employment Type: Full-time

Position Summary

• The Brand Communication Staff is responsible for developing and executing strategic branding and corporate communication initiatives that enhance the organization's reputation, visibility, and engagement with stakeholders.
• This role plays a crucial part in maintaining and promoting the organization's brand image, ensuring consistency and alignment with its values and objectives.

Key Responsibilities

• Develop and maintain the organization's brand guidelines, ensuring consistency across all communication channels.
• Ensure the brand is seen or heard by your target audience at least 5 times in a month.
• Develop and execute corporate communication strategies that convey the organization's key messages to both internal and external audiences.
• Media Impressions: The total number of times your brand is mentioned or featured in media outlets. A minimum of 5 times a month
• Oversee the organization's online presence, including the website and social media platforms.

LinkedIn:

• Establish The company as a prominent and reputable entity in the banking sector.
• Share updates on corporate achievements, milestones, and news to keep stakeholders informed.
• Showcase the company culture, values, and achievements to attract top talent.

Instagram:

• Share visually appealing images and videos that highlight the company projects and corporate culture of the Company.
• Utilize Instagram's multimedia features, including images and short videos, to tell compelling stories about the company's achievements, milestones, and corporate culture.
• Encourage employee advocacy by showcasing the company culture, values, and achievements through Instagram stories and posts.

Twitter:

• Position The company as a thought leader by sharing insightful content, industry analyses, and strategic perspectives.

Content Creation:

• Create engaging and informative content that resonates with our target audience and effectively communicates our brand's message
• Design 10 eye-catching visuals, graphics, and marketing materials that align with our brand identity every month.

Media Print:

• Establish The company as a prominent and reputable entity in the banking sector.
• Position The company as a thought leader.
• Two articles in a month published in reputable outlets.
• Achieve a monthly target of positive media mentions and coverage.

Key Requirements
Knowledge:

• Branding: Understanding the fundamentals of branding
• Crisis Communication: Knowledge of crisis management and communication strategies.
• Digital Marketing: Understanding digital marketing techniques, including social media, SEO, email marketing, and content marketing.
• Data Analytics: Familiarity with data analysis tools to measure the impact of communication campaigns.
• Communication Theory: Knowledge of communication models, theories, and principles to create effective communication campaigns.
• Industry Trends: Staying updated with industry trends, consumer behavior, and emerging communication platforms.
• Media and PR: Understanding the media landscape, public relations, and how to manage media relationships.

Skills:

• Content Creation: Writing and design skills to create engaging content for various platforms.
• Public Speaking: Effective oral communication skills for presentations and press conferences.
• Brand Management: Ability to develop and maintain a strong and consistent brand image.
• Data Analysis: Skills to measure the effectiveness of communication campaigns and make data-driven decisions
• Media Relations: Building relationships with journalists and handling media inquiries.
• Digital Tools: Proficiency in using digital marketing tools, social media platforms, and analytics software.

How to Apply
Interested and qualified candidates should send their Applications to: [email protected] using the Job Title as the subject of the email.

Application Deadline 14th November, 2023.