Commercial Lead (Product Launch & Market Strategy) - Remote at Parish Development and Investment Company (PDIC)

Parish Development and Investment Company (PDIC) is a consultancy platform for seasoned manufacturing investment and operations professionals who utilize technology and insights derived from validated data to transform how companies across Africa manage their manufacturing aspirations.

We are currently recruiting qualified candidates to join our team in the capacity below:

Job Title: Commercial Lead (Product Launch & Market Strategy)

Location: Nigeria (Remote Working)

Job Summary

• We are looking for a strategic and innovative Commercial Lead to spearhead the launch and commercialization of a new product line. The successful candidate will have 3–5 years of experience in commercial strategy, sales, or business development, with a proven track record of implementing go-to-market (GTM) and route-to-market (RTM) strategies. This role is vital to ensuring successful product market entry and long-term revenue growth.

Key Responsibilities

• Develop and execute GTM and RTM plans tailored to product goals and market dynamics.
• Identify, build, and manage distribution networks and key commercial partnerships.
• Collaborate with leadership to align sales targets with business objectives.
• Track sales metrics and market feedback to refine commercial strategies.
• Prepare reports and presentations for stakeholders and executive leadership.
• Stay abreast of industry innovations and adjust tactics accordingly.
• Analyze market trends and competitors to inform pricing and promotional strategies.
• Lead sales planning initiatives and identify opportunities to expand market reach.
• Manage key customer relationships and foster strong client engagement.

Qualifications

• Bachelor’s or Master’s Degree in Business, Marketing, Economics, or a related field.
• Minimum of 3 years’ experience in commercial strategy, business development, or product marketing.
• Experience launching new products in emerging markets is highly desirable.

Core Skills and Competencies:

• Deep understanding of GTM and RTM strategies.
• Analytical mindset with proficiency in performance analysis tools.
• Creative thinker with the ability to drive innovation and market differentiation.
• Proficiency in CRM platforms, sales analytics, and business modeling tools.
• Strong leadership and project management capabilities.
• Excellent communication and stakeholder engagement skills.

How to Apply
Interested and qualified candidates should send their CVs and cover letters demonstrating how they meet the criteria to: [email protected] using "Commercial Lead (Product Launch & Market Strategy)" as the subject of the mail.

Note: Only shortlisted candidates will be contacted for an interview

Application Deadline 9th May 2025.