Customer Marketing Manager at Ericsson Nigeria

Ericsson is a world-leading provider of telecommunications equipment & services to mobile & fixed network operators. Over 1,000 networks in more than 180 countries use Ericsson equipment, & more than 40 percent of the world's mobile traffic passes through Ericsson networks. Using innovation to empower people, business & society, we are working towards the Networked Society, in which everything that can benefit from a connection will have one. At Ericsson, we apply our innovation to market-based solutions that empower people & society to help shape a more sustainable world.

We are recruiting to fill the position below:

Job Title: Customer Marketing Manager

Location: Lagos
Employment Type: Full-Time

About This Opportunity

• We are now looking for a Customer Marketing Manager to support customer engagements, drive account-based marketing execution and create impactful customer experiences with specific Customer Units CUs/accounts. 
• The responsibility includes engaging with the sales organization in ongoing business and new business opportunities ensuring leads generation for sustainable growth.
• The Customer Marketing Manager will be responsible for two major Customer Units (South and East Africa alongside a Major Communication Service Provider (CSP) Operating Companies within Market Area Middle East and Africa.

What You Will Do

• Analyze the account from market, customers and competitors’ perspectives
• Develop effective account strategy and plan for specific accounts per CU to accelerate adoption
• Contribute to the high-performance marketing culture
• Participate in sales account planning to share marketing insights and to develop insights for brand or specific portfolio positioning
• Drive customer engagements and create impactful customer experiences within specific CUs, including planning, managing, executing and following -up on marketing campaigns around the customer journey driving collaboration between sales and marketing
• Provide input on CU marketing content needs to global point of contact
• Plan and execute customer-specific events, workshops, and activities based on global campaigns activation plans
• Drive lead generation with specific accounts/Customer Units.
• Measure activation success and analyze needed changes.
• Build strong relationships with customer and account counterparts to engage early on in the sales journey and create the need for the customer.
• Help to position Ericsson as a market leader and stimulate market growth.

You Should Have 

• University degree in Business, Marketing, Communications or equivalent training/experience.
• 5 - 7+ years of relevant experience.
• Customer knowledge.
• Experience working in a dynamic and fast-moving environment.
• Understanding of digital communications
• Telcom & ICT background is preferred.

You Will Bring:

• Account marketing knowledge & skills
• Market insight and analysis
• Business Acumen
• Customer insight
• Speaking and presentation skills
• Relationship building.

Core Competencies:

• Demand generation skills
• Domain knowledge (industry/portfolio)
• Communications skills (verbal/written)
• Presentation skills.
• Negotiations and value argumentation skills (customer/brand/portfolio)
• Analytical & problem-solving skills
• Value Creation Knowledge
• Project management

How to Apply
Interested and qualified candidates should:
Click here to apply