Jobs

Digital Marketing Specialist at Lagos Business School

Lagos Business School is committed to creating and transmitting management and business knowledge based on a Christian conception of the human person and of economic activity relevant to Nigeria and Africa at large. We strive to be a world class business school which will have a significant impact on the practice of management.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Job Code: DMMO21
Location: Lagos

Main Purpose of Job

Fostering the perception of LBS as a world-class brand with in-depth local knowledge of business and management among key stakeholders. To build a vibrant online community.

Key Job Responsibilities

Manage the institution’s website for usability and effectiveness, ensuring timely, accurate and up-to-date content. Publish, review and update content for effective SEO.
Develop an annual digital marketing strategy aligned to the institution’s objectives.
Monitor all digital channels for optimization, provide monthly analysis on each platform reporting on all metrics.
Brainstorm new and creative growth strategies.
Monitor all digital channels to respond appropriately to threats and take advantage of opportunities.
Grow social media community and drive engagement – collaborate with internal and external stakeholders to develop shareable content.
Implement periodic digital audits to ascertain brand adherence and monitor footprints.
Plan and execute digital marketing campaigns to generate leads and increase engagement.
Monitor all digital presence and ensure information accuracy across all platforms.
Monitor and analyze digital trends and new media for adoption.
Plan, execute, and measure experiments and conversion tests.

Qualifications

Bachelor's Degree in any discipline.

Cognate Experience:

2+ years experience in digital marketing.

Professional Qualification:

Professional certificate in digital marketing.

Required Skills:

In-depth knowledge and experience in digital and social media management.
Excellent written and verbal communication skills.
Knowledge of brand management and digital marketing.
Experience in community management and growth marketing.
Knowledge of Adobe Photoshop and other design tools.
Knowledge of appropriate Content Management System (CMS) – Drupal, WordPress, Hootsuite, etc.) and HTML.
Ability to manage multiple projects and work under tight deadlines.
Excellent interpersonal skills and ability to interact at all levels in the organization
Creative thinker able to set strategy to action and show results.
Data analytics.