Go-to-Market (GTM) Manager at Seven-Up Bottling Company Limited

Seven-Up Bottling Company Limited is one of the largest manufacturing companies in Nigeria, producing and distributing some of the nation’s most- loved beverages in the country like; Pepsi, 7Up, Mirinda, Teem, Mountain Dew, H2oH!, Lipton Ice Tea and Aquafina premium drinking water. SBC has recently entered into Home & Personal Care category with the 2SURE brand and launched its first product, a Hand & Surface Sanitizer. Seven Up boasts of nine bottling plants with state-of-the-art manufacturing facilities strategically located across various regions in the country.

We are recruiting to fill the position below:

Job Title: Go-to-Market (GTM) Manager

Location: Nigeria
Job type: Full-time

Job Summary

• The GTM manager will act as a champion for GTM best practices, fostering operational efficiency, market expansion, and capability development within the distribution network.

Job Details

• Lead the implementation of the GTM strategy across all distributors (DBs), ensuring alignment with company objectives.
• Provide hands-on coaching to Distributor Development Managers (DDMs) and ensure a smooth handover once GTM readiness is achieved.
• Champion the rollout of new technologies and updates within the distributor network, driving adoption and effective use.
• Identify and develop new outlets and avenues of business within DB territories, such as Door-to-Door (D2D) initiatives.
• Collaborate with DBs to identify growth opportunities and implement strategic initiatives for business development.
• Ensure the seamless execution of distribution drives, maximizing reach and impact in target areas.
• Document and share GTM best practices, ensuring lessons learned are effectively integrated into future implementations.
• Optimize distributor operations, including stock layout and operational efficiency.

Requirements

• Candidates should possess a B.Sc. / HND
• Strong understanding of GTM strategies and distribution operations.
• Strong analytical and problem-solving abilities to optimize operations.
• Familiarity with technology rollouts and digital tools for business enhancement.
• Effective communication and relationship-building skills to collaborate with DBs and internal teams. 
• Proven experience in coaching and capability development.
• Excellent project management skills and the ability to drive initiatives from concept to execution.

How to Apply
Interested and qualified candidates should:
Click here to apply

Application Deadline 26th September, 2025.