Jobs

Growth Officer at Meristem Securities Limited

Meristem Securities Limited is a leading capital market conglomerate that offers Wealth Management services, Stockbroking services, Registrar services, Trustee services and Investment Banking services to our clients.

We are recruiting to fill the position below:

Job Title: Growth Officer

Location: Lagos
Job type: Full-time
Specialization(s): Consulting / Business Strategy & Planning

Job Summary

The Growth Analyst role within Meristem is one that is responsible for driving the achievement of revenue enhancement objectives and KPIs
Achieve growth and retention focused cross-selling models, revenue management plans, customer information management tools, loyalty and rewards programs as well as Customer Value Proposition (CVP) enhancements.
Develop and execute customer acquisition strategies
Partner with the Data Science and Digital Transformation team to understand customer behavior and inform decisions
The role holder will require strong analytical skills, innovative thinking and be able to develop and execute strategy effectively.

Duties / Responsibilities

Support the execution of customer growth and retention strategies through the development of customer engagement plans to ensure the achievement of business growth targets.
Implement the customer management activities that drive greater engagement with products and services, to drive incremental transaction volume and revenue.
Identify new areas of opportunity and quickly assess the potential upside of a given opportunity.
Track customer value KPIs to optimize results.
Develop promotion proposals including business case for approval from relevant stakeholders
Create below the line communication campaigns and promotions to drive revenue generation efforts
Monitor, optimize, and report on marketing and growth metrics
Internalize and closely monitor the business P&L Income and form insight to support the business in areas to drive revenue and cost reduction
Execute the Customer Value Management framework to deliver delightful customer experiences and increase our share of customer’s wallet
Monitor business performance to ensure achievement of set targets through Weekly, Monthly and Quarterly business performance reports
Execute initiatives to reduce churn and build preventive and win back strategies
Customer profiling and segmentation based on data and behavior to inform the development of customer engagement plans
Analysis of customer data to inform the appropriate CVM strategies to adopt
Analyse customer activity and highlighting trends to inform customer engagement plans
Measure impact of customer growth and retention initiatives to assess effectiveness of growth & retention strategies and recommend the appropriate action
Develop frameworks, models, tools, and processes to ensure that analytical insights can be incorporated into all key decision making
Effectively present and communicate analysis to the company to drive business decisions
Analyze the customer journey, identifying factors that impact conversion and retention, and proactively sharing these opportunities broadly within the company, including with your cross-functional peers, teams, and senior leadership
Identify the most critical KPIs throughout the customer journey and tracking progress
Creating dashboards, automated reports, and analyses to standardize and operationalize our reporting and insights
Develop and deploy metrics, frameworks and dashboards for analysis across all portions of the funnel including acquisition channels, engagement, and retention
Compile and deliver weekly, monthly consumer dashboards to track performance against KPIs
Assess the impact of growth and retention initiatives to optimize cost-reward of sales and marketing costs as well as effectiveness of the strategy
Hands-on exploration of data, including customer or market research to understand user behavior across all facets of the customer journey
Mine and analyze company data sets to identify key levers to accelerate growth.
Communicate findings to leadership that goes beyond the numbers to facilitate marketing, sales, and product development strategies
Develop success metrics and track key KPIs for growth experiments, optimizing performance through rapid, iterative tests
Design frameworks, scorecards, and dashboards to measure business metrics and track high priority initiatives and experiments
Discover opportunities to remove barriers for adoption, retention, engagement, and/or monetization, and partner cross-functionally to execute initiatives based on findings
Help execute projects to drive insights that lead to customer, seller, and growth
Work closely with marketing, design, product, support, to drive marketing and revenue generation campaigns
Work with cross-functional teams (including Marketing, Product, Engineering, Design) to provide insights and be a crucial player in helping the teams understand growth opportunities
Work performance marketing team to solve attribution
Ad Hoc reporting and analysis to support the Senior Leadership team and inform strategic decisions
Any other assignment as may be assigned by your supervisor

Key Performance Metrics:

Increase in new customers
Repeated transactions realised from existing clients
Product and Service coverage ratio across the Business Units
Turnaround time on deliverables
Accuracy of customer, market intelligence and data gathering
Effectiveness of customer acquisition strategy and implementation
Project delivery.
Number of suggested recommendations that impacted sales
Revenue growth impacted by analysis, strategy and insights
Accuracy or correctness of reports

Work Experience and Qualifications

A good University Degree from a reputable University - preferably in Social Sciences, Finance, or Accounting
2 - 4 years’ experience on growth, marketing or analytics teams
2 - 3 years of experience using data from multiple sources to create actionable insights
Demonstrated ability and desire to present data and insights clearly and concisely to multiple audiences, including senior leadership
Deep experience with Analytics tools such as Google Analytics and Amplitude.
Experience with data visualization and reporting tools (Periscope, Tableau, Looker, Canva, etc.)
Ability to translate insights from data into actionable outcomes.
Track record of independent work that meets or exceeds goals against clearly stated objectives.
A growth mindset and are continually trying to learn.
Strong Analytical skills
Critical thinking skills
Exceptional Excel, SQL, and data analysis skills, including a good grasp of statistics. Python/R is a plus.
Experience working with Segment and Google Tag Manager.

Skills & Competencies:

Excellent interpersonal and communication skills
Excellent prospecting and marketing skills
Good knowledge of the Capital market and its operations
Excellent presentation skills
Display resourcefulness to achieve tasks
Ability to be flexible and adaptable
Ability to follow through on tasks and deliverables
Display strong attention to detail
Ability to manage cross-functional processes for the development of customer value propositions and how they are positioned to grow and retain customers.
Ability to leverage data analytics capability into understanding customer behavior and using the outcomes to inform customer growth and retention initiatives and product enhancements.
Must possess good selling skills
Strong quantitative and analytical skills
Results orientated
Problem-solving
Strong numerical skills
Display strong research skills
Self-learner with the ability to acquire the knowledge required to complete tasks
Good appreciation of major industry and regulatory trends and challenges

Skills / Knowledge:

Fluent in the full spectrum of Customer Value Management (CVM) systems.
Ability to use imagination and new ideas to solutions.
Good knowledge of the Capital market and its operations
Excellent presentation skills
Must possess good selling skills
Strong quantitative and analytical skills
Can formulate new ideas or to adapt or use existing ideas in a new or unexpected way to solve problems. Ability to define appropriate measurements for growth
Good understanding of consumer psychology
Excellent interpersonal and communication skills
Excellent prospecting and marketing skills

Attributes:
Leadership:

Ability to influence others to do what is to be done.
Must be fair, goal oriented, responsible and aggressive
Must be able to evaluate others
Must be charismatic
Must be socially present

Proactive decision-maker:

Ability to look beyond the obvious/routine
Ability to question assumptions
Ability to proactively measure performance
Ability to see what others cannot see
Ability to seek a richer set of alternatives

Risk taker:

Sound ethics and integrity
Must have high sense of integrity, accountability, and dependability
Must uphold high ethical standard i.e., know and stick to all capital market rules as contained in Regulatory rules & code of ethics guiding operations in the industry.

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