Guinness Nigeria Plc recruitment for Graduate Sales Executives (Lagos & Benin)

Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.

Guinness Nigeria operates a Total Beverage Alcohol (TBA) business and currently operates on 3 sites within Nigeria with a portfolio of products including Stout, Malta, Lager, Spirits and Ready to drink brands. Nigeria is the 2nd largest market for the Guinness Stout brand globally. It is quoted on the Nigerian Stock Exchange and a significant player in the national economy.


Job Title: Sales Executive (Lagos x1; New Benin x1)

Reports To: TERRITORY MANAGER

Context and Purpose of RoleWe are looking to fill the role of Sales Executive to join an effective & flexible field sales force demonstrating industry leadership in both volume driving & brand building activity. The Sales Executive role is our entry level route into the sales function. The role is expected to support Guinness Nigeria’s business objectives through the effective management of designated sales territory with a special focus on open market outlets as well as implementation of all sales activities/programs in assigned outlets. The role requires the ability to build strong commercial relationships with our customers. Managing and developing your own accounts is a core part of the role and you will be responsible for activations, preselling and order taking.

Top Accountabilities

• Responsible for the account management and activation in assigned outlets
• Listing of innovations and ability to pre-sell Beer and Spirits
• Ensure achievement of Basic sales drivers (price compliance, distribution, quality, visibility) within assigned territory/outlets
• Ensure sell-out of distributors/market share growth are achieved via monitoring the Retail Redistribution Scheme, and excellent execution of promotions. Ensure promotional activity is in the right outlets and well managed
• Keep and update a database of outlets within the territory
• Ensure effective customer/ business development to counter competitive activities in these outlets

• Minimum of OND, with 1 year commercial expertise gained across sales/customer marketing/sales management.
• Good communication skills in – written and verbal
• Candidate must have good IT skills and knowledge of Microsoft office packages.
• High degree of integrity
• Good inter personal skills
• Geographically mobile
• Experienced driver with valid license

• Unwillingness to flex schedule to align with business hours of retailers and distributors
• Low level of drive or personal leadership.