Head of Marketing Job in a Financial Services/Insurance Company in Lagos

One of my clients is currently looking for an analytically driven head of marketing for a financial services/insurance company in Lagos, Nigeria.


Job Title: Head of Marketing

This is a senior position, with the potential to develop into a CMO role over time and requires the candidate to:

• Demonstrate leadership capabilities and own the responsibility for all marketing initiatives.
• Create an iterative and prioritized 360° marketing strategy across online and offline channels.
• Follow a very metric driven, analytical approach to set-up, tracking and monitoring of both, digital and traditional Marketing KPI’s.
• Create a clear vision for the team, defining R&R’s and setting targets
• Work closely with the product and sales teams to ensure alignment on activities and support for promotions/events.
• Have the spirit of a growth hacker and a driven, ‘roll-up-your-sleeves’ mentality

• Optimise digital as well as traditional marketing programs and strategies, be responsible for the execution, monitoring and measurement of these programs end-to-end.
• Conduct ongoing analysis and iterative optimization of existing marketing campaigns, including analysis of product sales data.
• Build and maintain relationships with key industry influencers, bloggers and journalists to ensure steady press coverage with crisp corporate messaging.
• Work with cross functional marketing groups to ensure that products meet the requirements of our customers and are well positioned in the market.
• Understand and articulate unique selling propositions to customers and press, including the planning of product launches and execution.
• Work to provide training, presentations and proposals to support sales with relevant information to help speed sales cycles and industry expertise.
• Maintain and manage key channel partner relationships to plan and execute channel marketing strategy.
• Provide input on market trends and recommendations on new ideas.  
• Responsible for building, coaching, and inspiring a strong and dynamic team.

• Previous experience in running analytically driven, innovative marketing strategies in competitive industries and in possession of relevant tertiary education (e.g. statistics, economics, finance engineering, mathematics).
• Solid experience with content management systems (ideally WP), tracking mechanisms (code snippets) and analytics software (ideally GA).
• Strong business acumen and focus on marketing ROI and effectiveness- proven experience in leading a marketing function in this manner.
• Solid experience with running and measuring ATL campaigns (TV, Radio, OOH, activations etc.) and relevant industry relationships.
• Must be comfortable and passionate about technology