Job for a Product Marketer at Rocana Nigeria Limited

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Rocana Nigeria Limited have been in the business of advertising, through outdoor and Commercial Printing, for more than 40years.The Company has its head office and main factory situated at plot 37/38 Emene Industrial Layout, Enugu State, with a liaison office at Lagos state. We are recruiting to fill the position below:     Job Title: Product Marketer Location: Enugu Description

• We are looking for a Product Marketing Manager to lead our outbound marketing activities.
• You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you be a creative and quantitative thinker.
• You should be familiar with various product marketing techniques, like email campaigns and pricing strategies. Your goal will be to develop and implement the most profitable plans to position and promote our products.

Responsibilities

• Study company products
• Translate technical details into benefits for the user
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Test marketing product features, releases and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers.
• Follow and analyze market trends to position products
• Develop product marketing strategies (pricing, advertising, product launching)
• Craft compelling messages across marketing channels (landing pages, ad campaigns)

Requirements

• Proven experience as a Product Marketing Manager, Brand Manager or similar role
• Background in design and copywriting is a plus
• Excellent communication skills
• Keen eye for detail
• Creativity
• Analytical mind and strong quantitative skills
• HND/BSc/BA in Marketing, Communications or similar field
• Experience in market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Online Marketing, Google Analytics, WebTrends)

  How to Apply Interested and qualified candidates should send their CV to: [email protected] or [email protected] using the "Job Title" as the subject of the mail   Application Deadline  21st June, 2019.

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