Product, Brand & Sales Manager at Hole19 Group Limited

HCER Consulting - Our client, Hole19 Group Limited is a premier luxury and lifestyle company at the forefront of redefining elegance and excellence in Africa. Our portfolio spans high-end fashion (Zakaa), niche perfumery (Perfume Privé), and elite leisure experiences (Hole19 Golf). We are committed to offering curated luxury experiences to a sophisticated clientele who value quality, exclusivity, and distinction.

They are recruiting to fill the position below:

Job Title: Product, Brand & Sales Manager

Location: Maitama, Abuja (FCT)
Employment Type: Full-Time
Subsidiaries/Brands: Zakaa Luxury, Perfume Privé, Hole19 Golf

Job Description

• As we expand our market reach and elevate our brand offerings, we are seeking a talented, driven, and strategic Product, Brand & Sales Manager to join our executive team. This individual will play a key role in steering the group’s product strategy, brand identity, and commercial success.

Position Summary

• The Product, Brand & Sales Manager will be responsible for overseeing the strategic development, market positioning, and sales performance of our flagship brands—Zakaa, Perfume Privé, and Hole19 Golf. 
• The ideal candidate will possess a strong understanding of luxury consumer behavior, brand storytelling, and high-end product marketing, alongside the ability to manage cross-functional teams and drive commercial performance across multiple product lines.

Key Responsibilities
Product Development & Management:

• Oversee end-to-end product lifecycle management across fashion, fragrance, and lifestyle brands.
• Collaborate with creative directors, designers, and suppliers to ensure product offerings align with global luxury standards.
• Introduce new product lines or seasonal collections based on market trends and customer insights.

Sales & Revenue Growth:

• Develop and execute go-to-market strategies that drive retail and B2B sales.
• Set and monitor sales targets, analyze performance data, and optimize sales funnels.
• Build strategic partnerships with retailers, luxury distributors, and golf/beauty/fashion industry stakeholders.

Marketing & Communications:

• Lead content development for digital campaigns, social media, PR, and events.
• Coordinate with marketing teams to roll out impactful promotions and product launches.
• Manage customer loyalty programs and experiential brand activations.

Brand Strategy & Identity:

• Develop and implement comprehensive brand strategies for each subsidiary.
• Ensure consistent brand messaging, aesthetics, and values across all platforms and customer touchpoints.
• Spearhead campaigns that elevate brand equity and customer engagement.

Team Leadership & Cross-functional Coordination:

• Supervise and support sales executives, brand reps, and showroom/retail staff.
• Work closely with procurement, finance, operations, and creative departments to ensure alignment of goals and timelines.

Qualifications & Competencies

• Bachelor’s Degree in Business, Marketing, Luxury Brand Management, or related field; Master’s degree is an added advantage.
• Exceptional leadership, communication, and negotiation skills.
• Experience with CRM systems, digital sales tools, and market analytics platforms.
• A deep appreciation for luxury branding, aesthetic detail, and customer experience.
• Minimum of 4–6 years’ experience in product, brand, or sales management, preferably within fashion, fragrance, or luxury sectors.
• Strong business acumen with the ability to balance creativity and strategy.

What We Offer

• A collaborative and forward-thinking work environment
• Exclusive access to high-level networks in fashion, beauty, and luxury leisure
• A chance to be part of a brand that’s reshaping the African luxury narrative.
• Opportunities for strategic influence and leadership
• Competitive remuneration with performance-based bonuses

How to Apply
Interested and qualified candidates should send their updated CV and a Cover Letter articulating their passion for the luxury industry and suitability for this role to: [email protected] using the Job Title as the subject of the email

Application Deadline  31st May, 2025.