Recent Opportunity at the Place Nigeria for Head of Marketing and Strategy

The Place Nigeria - We are a fast-expanding, multi-billion Naira restaurant, nightclub and hotel, currently with presence in 12 locations. We are searching for a high flying strategic marketing professional to augment our aggressive growth plan in the capacity below:     Job Title: Head of Marketing and Strategy Location: Nigeria Employment Type: Full-time Job Functions: Marketing Strategy/Planning Art/Creative Responsibilities Reporting to the managing director, the head of marketing and strategy will be responsible for the following:

• Develop, update and champion ongoing execution of winning marketing and overall business strategies, which covers our nightclub business as well as other arms of the business.
• Work with our Project department to improve the look and feel of our venues to achieve respectable brand look always
• Lead general marketing communication for our product, venue, events, and overall brand. Particularly:
• Create awareness about new restaurant and club products
• Create awareness about new restaurant, club and hotel locations
• Conceive and execute events e.g. nightclub events
• Champion product development and general innovation/ research and development for our business
• Lead ongoing market research, for the business with the objective of connecting with target customers at competitors locations to determining their needs/ preferences and their assessment of our strengths and weaknesses compared with competitors
• Also lead/ coordinate direct marketing team that will handle direct marketing, contact gathering etc for key VIP potential customers at competitors’ venue
• Identify possible key influencers for our business (e.g. musicians, actors/ actresses, OAP, media houses, key officers at large corporates who have strong influence on the earlier mentioned influencers, etc) and explore how we can partner with them

• A University Degree
• Minimum of 10 years of marketing experience. Preferably with a minimum of seven years rounded marketing and strategy experience in a leading marketing agency, and a minimum of three years heading the marketing function a hospitality, FMCG or related company