Media Manager Duties & Responsibilities

The role and function of a Media Manager includes the following duties and responsibilities:

Identify press opportunities through evolving issues.
Develop content for dissemination via press releases, social media, websites and other distribution channels.
Ensure that key messages align with vital business strategies.
Serve as the organization’s media liaison and formal spokesperson.
Build and manage the organization's social media profile and presence.
Promote additional projects to support new product launches.
Build long-term relationships with media influencers.
Appropriately manage the organization’s media budget.
Conduct press conferences and briefings.
Scan media marketplace to keep up-to-date on the latest media trends.
Monitor online and offline campaigns, and report on results.
Negotiate with media channels to close competitive deals.

Note that this is not an exhaustive list of Media Manager duties and responsibilities. Job functions for specific Media Manager roles may vary, depending on the industry and type of employer.

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