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Social Media Coordinator Job Description

Job Descriptions > Advertising, Arts and Media > Social Media Coordinator
Social Media Coordinator job description and responsibilities
This Social Media Coordinator job description template includes the list of most important Social Media Coordinator duties and responsibilities. It can be modified to fit the specific Social Media Coordinator profile you're trying to fill as a recruiter or job seeker.

Common questions people ask include: What is the job description of a Social Media Coordinator? What are the duties and responsibilities of a Social Media Coordinator? What does a Social Media Coordinator do?

Job Description of a Social Media Coordinator

Social Media Coordinators, also known as Social Media Managers, oversee a team dedicated to creating social media campaigns. Social Media Coordinator is responsible for planning, implementing and monitoring a company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales.

Social Media Coordinator Duties and Responsibilities

Social Media Coordinator job description should contain a variety of functions and roles including:
  • Develop, implement and manage our social media strategy
  • Define most important social media KPIs
  • Work with copywriters and designers to ensure content is informative and appealing
  • Collaborate with Marketing, Sales and Product Development teams
  • Manage and oversee social media content
  • Measure the success of every social media campaign
  • Keep abreast of the latest social media best practices and technologies
  • Use social media marketing tools such as Buffer
  • Monitor SEO and user engagement and suggest content optimization
  • Communicate with industry professionals and influencers via social media to create a strong network
  • Hire and train others on the team
  • Provide constructive feedback

Social Media Coordinator Requirements / Skills / Qualifications

Social Media Coordinator job description should include these common skills and qualifications:
  • BA in Marketing or similar relevant field.
  • x years of experience as a Social Media Coordinator or similar role
  • Social Media Strategist using social media for brand awareness and impressions
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
  • Understanding of SEO and web traffic metrics
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • Experience with doing audience and buyer persona research
  • Good understanding of social media KPIs
  • Familiarity with web design and publishing
  • Excellent multitasking skills
  • Critical thinker and problem-solving skills
As a hiring manager, recruiting an ideal Social Media Coordinator starts with crafting a good job description. Use this Social Media Coordinator job description sample to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs. Job seekers interviewing for the role of a Social Media Coordinator may also reference it in preparation for the interview.

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