Social Media Coordinator Requirements, Skills & Qualifications

The following common skills and qualifications are required of a Social Media Coordinator:

BA in Marketing or similar relevant field.
x years of experience as a Social Media Coordinator or similar role
Social Media Strategist using social media for brand awareness and impressions
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
Understanding of SEO and web traffic metrics
Team player
Good time-management skills
Great interpersonal and communication skills
Experience with doing audience and buyer persona research
Good understanding of social media KPIs
Familiarity with web design and publishing
Excellent multitasking skills
Critical thinker and problem-solving skills

Note that this is not an exhaustive list of Social Media Coordinator skill, qualifications and experience. Job requirements for specific Social Media Coordinator roles may vary, depending on the industry and type of employer.

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