Social Media Coordinator Duties & Responsibilities

The role and function of a Social Media Coordinator includes the following duties and responsibilities:

Develop, implement and manage our social media strategy
Define most important social media KPIs
Work with copywriters and designers to ensure content is informative and appealing
Collaborate with Marketing, Sales and Product Development teams
Manage and oversee social media content
Measure the success of every social media campaign
Keep abreast of the latest social media best practices and technologies
Use social media marketing tools such as Buffer
Monitor SEO and user engagement and suggest content optimization
Communicate with industry professionals and influencers via social media to create a strong network
Hire and train others on the team
Provide constructive feedback

Note that this is not an exhaustive list of Social Media Coordinator duties and responsibilities. Job functions for specific Social Media Coordinator roles may vary, depending on the industry and type of employer.

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