Social Media Manager Duties & Responsibilities

The role and function of a Social Media Manager includes the following duties and responsibilities:

Perform research on current benchmark trends and audience preferences
Design and implement social media strategy to align with business goals
Set specific objectives and report on ROI
Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
Suggest and implement new features to develop brand awareness, like promotions and competitions
Stay up-to-date with current technologies and trends in social media, design tools and applications
Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
Monitor SEO and web traffic metrics
Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
Communicate with followers, respond to queries in a timely manner and monitor customer reviews

Note that this is not an exhaustive list of Social Media Manager duties and responsibilities. Job functions for specific Social Media Manager roles may vary, depending on the industry and type of employer.

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