Diageo is the world’s leading premium drinks company, a business built
on the principles and foundations laid by the giants of our industry.
Arthur Guinness, John Walker and his sons and all those many talented
people that followed in their footsteps, cared deeply about the people,
businesses
they fostered, and the communities in which they operated.
Today we stand on the shoulders of these giants and act with the same
entrepreneurial spirit.
The success of Guinness®, Smirnoff®, Johnnie Walker®, Tanqueray® and
many more brands led to the formation of our company in 1997.
Job Title: Area Manager, Distributor Management
Reports To: Distributor Management Director
Location: Lagos
Context
Guinness
Nigeria PLC is a major market for Diageo and has historically been
involved in the sale and manufacture of beer, Lager, RTDs and Malt
drinks. The Nigerian drinks market is relatively unsophisticated, but
highly dynamic. In that regard, Nigeria represents the greatest spirits
growth opportunity available on the continent.
Guinness Nigeria
is therefore expanding its operations and portfolio of brands by
venturing into the marketing and sales of Diageo’s already existing rich
Spirit brands as well as mainstream spirits. A key contributor to the
success of the GNPLC strategic plan is an effective Route to Consumer
for GNPLC Brands, both On and Off Trade via the appointment of the right
Distributors, development of existing distributors and leveraging
distributors and 3rd parties to ensure that all routes are optimally
covered.
Purpose of Role
Distributors are
our primary route to consumer in Nigeria. The Area Manager –
Distributor Management has accountability for supporting the broader
Distributor team to develop, and implement our joint strategy and
development plans with distributors
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