Diageo is the world’s leading premium drinks company, a business built
on the principles and foundations laid by the giants of our industry.
Arthur Guinness, John Walker and his sons and all those many talented
people that followed in their footsteps, cared deeply about the people,
they fostered, and the communities in which they operated.
Today we stand on the shoulders of these giants and act with the same
The success of Guinness®, Smirnoff®, Johnnie Walker®, Tanqueray® and
many more brands led to the formation of our company in 1997.
Job Title: Area Manager, Distributor Management
Reports To: Distributor Management Director
Nigeria PLC is a major market for Diageo and has historically been
involved in the sale and manufacture of beer, Lager, RTDs and Malt
drinks. The Nigerian drinks market is relatively unsophisticated, but
highly dynamic. In that regard, Nigeria represents the greatest spirits
growth opportunity available on the continent.
is therefore expanding its operations and portfolio of brands by
venturing into the marketing and sales of Diageo’s already existing rich
Spirit brands as well as mainstream spirits. A key contributor to the
success of the GNPLC strategic plan is an effective Route to Consumer
for GNPLC Brands, both On and Off Trade via the appointment of the right
Distributors, development of existing distributors and leveraging
distributors and 3rd parties to ensure that all routes are optimally
Purpose of Role
our primary route to consumer in Nigeria. The Area Manager –
Distributor Management has accountability for supporting the broader
Distributor team to develop, and implement our joint strategy and
development plans with distributors
- Distributor investment
- High risk distributor assessment and recommendation
- Viable distributor recruitment
the achievement of profitable volume and ensure that distributors are
optimally managed to agreed stock level/targeted volumes
- Ensure distributor operations are in line with agreed Distributor operating and minimum standards and tracked through dashboard
for training and structured coaching of distributors and GN staff on
distributor development initiatives like VMI, distributor IT
infrastructure, JBP and other RtC initiatives.
- Coach and train
team members 12 times a month in line with DAM Lite, and monthly
activities checklist. Collate local report and identify main priorities
for improvement by the Divisional teams.
- Must ensure that
Monthly action plans are effective, especially for the weakest
distributors on Warehouse infrastructure – to achieve this must
regularly track distributor delivery against agreed timelines for
Qualifications And Experience Required
- Minimum 5 years Sales and/or Customer Marketing experience and Brand Knowledge
- HND/University Degree
- Master’s Degree may be an advantage
- Great People Skills
- High levels of financial and P&L literacy as well as strong planning and project management skills are important.
of working within and or with other functions and a track record of
delivering results through cross functional teams, particularly
marketing, supply and corporate relations is particularly valuable.
How to Apply
Interested and qualified candidates should Click Here to Apply
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