Commerce questions and answers

Commerce Questions and Answers

Test and improve your knowledge of the fundamentals of buying and selling with these Commerce past questions and answers.

1,586.

The breaking down of a market into separate and identifiable elements is known as

A.

differentiation

B.

segmentation

C.

skimming

D.

penetration

Correct answer is B

Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics.

1,587.

The essential utility derived from the use of a product is known as

A.

augmented benefit

B.

branded benefitcore benefit

C.

formal benefit

D.

formal benefit

Correct answer is C

The fundamental need or want that consumers satisfy by consuming the product or service

1,588.

Which of the following is used as a pricing policy?

A.

Packaging

B.

Market selection

C.

Labelling

D.

Market skimming

Correct answer is D

Price Skimming. Price skimming is when you have a very high price that makes your product only accessible upmarket.
Price skimming is typically associated with luxury items and only works if you have a product or service that is highly valuable or perceived as highly valuable.

1,589.

Management of a business involves the development of ideas for the

A.

distribution of goods and services that human wants

B.

transportation of goods and services that human wants

C.

transfer of title of ownership of goodsand services to individuals

D.

production of goods and services that satisfy human needs

Correct answer is D

Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives. This is achieved when goods and services reaches the final consumer and satisfy a want.

1,590.

In a staff-authority relationship, the opinion of a specialist in one department to another is

A.

a directive

B.

an advice

C.

a command

D.

a delegation

Correct answer is B

No explanation has been provided for this answer.