Jobs
Airtel Nigeria Job for a Brand Activation/Sponsorships Manager
Airtel Nigeria (Airtel Networks Limited), a leading mobile
telecommunication services provider in Nigeria and a member of Airtel
Africa Group, is committed to providing innovative, exciting,
affordable
and quality mobile services to Nigerians, giving them the freedom to
communicate, rise above their daily challenges and drive economic and
social development.
A truly innovative company, Airtel has showed resilience, charting new
paths in meeting the demands and needs of its esteemed stakeholders and
enhancing distribution as well as providing affordable services to
empower more Nigerians.
Airtel Nigeria is recruiting to fill the position of:
Job Title: Manager: Brand Activation/Sponsorships
Location: Nigeria
Job Purpose
- To achieve business goals and brand saliency by championing Strategy and activation of events and
- Sponsorship platforms for national and regional roll out in line with the overall brand strategy.
- To ensure efficient, effective and seamless execution of Events
& Sponsorship platforms end to end for zonal, regional & pan
Nigeria exposure.
- Ensure effective on-ground activation of product launches and related merchandising execution.
Key Accountabilities
Events & Sponsorships Strategy Articulation:
- Drive consistency in Sponsorship strategy and consumer segment business objectives.
- Execute 80/20 agenda.
- Champion the Sponsorship agenda and challenge the business to focus on agreed strategy guidelines as and when necessary
- Drive business discussions and coordinate business case
articulation in conjunction with the support functions for identified
sponsorship platforms
- Identify and determine event execution priorities and provide rationale to the business as necessary.
- Achieve War On Waste target of the company.
- Integrate activities into digital space and conventional media
- Drive the overall strategy and approach to sponsorship for the entire Airtel Nigeria business inclusive of regional strategies.
- Manage events and sponsorship calendar effectively.
- Effective liaison and guidance to regions in strategy
formulation and execution. and also provide governance and support to
the regions for events and sponsorship priorities per region (consistent
holistic 360 degree brand activation focus in all regions)
SmartICONS Leveraging:
- Drive strategy to sweat brand ambassadors to the maximum
- Collaborate with consumer segment leads to propose innovative ideas for leveraging assets.
- Constantly recommend and execute revenue generating potentials of each brand ambassador.
- Recommend recruitment of new smartICONS or delist with good business case.
Experiential Events Execution:
- Champion planning and execution of monthly brand activation calendar for B2C and B2B.
- Articulate the motivation and rationale for identified brand
building events pan Nigeria and gain approval via implementation of the
required approval process
- Plan, execute and manage all tactical ad-hoc events originating at HQ
- Complete reports and evaluation documents with a clear recommendation and sign-off after all planned events
- Finance and SCM information management, e.g. OAFs and POs.
- Project Manage and execute identified events on 360 degree basis as applicable
- Manage agency and all elements of identified to ensure timely,
high quality, high impact, execution of events ON TIME IN FULL every
time
Sponsorship Activation:
- Support the admin, planning and execution of strategic sponsorship platform managed at HQ
- Coordinate with regional and Zonal manages to identify and
recommend compelling sponsorship Platforms per region better than our
competitors.
- Work with user groups to leverage any ad-hoc/tactical sponsorships and support regional teams in activation
- Work with Sponsorship partners, agencies and cross-functional team to ensure Activation ON TIME IN FULL every time
- Complete and document Evaluation reports showing ROI per sponsorship platform and gain management sign-off
- Finance and SCM information management, e.g. OAFs and POs.
- Finalize and obtain approval from HQ for motivation documents for identified regional platforms
- Co-ordinate with the requisite cross-functional teams in HQ and
in the region to ensure optimization and timely execution of identified
platforms
Product Launch Execution:
- Support the team to design appropriate activation launch plans
for all new products and project manage all activations arising from
same on a national level in line with set objectives and ROI.
- Support the activation of all experiential elements of product
launches/activation including merchandising/POS activation as relates to
the product being launched or activation
- Finance and SCM information management, e.g. OAFs and POs Follow up all such activations with evaluation reports consistently.
Evaluation & ROI analysis for platforms and events executed:
- Monitor and evaluate the outcome of sponsorship and event
platforms executed and provide strategy recommendation on the way
forward.
- Keep accurate documentation of evaluation reports and ensure leverage in subsequent event/sponsorship planning.
Desired Skills and Experience
Educational Qualifications & Functional / Technical Skills:
- A recognized university Degree.
- Brand Management & Media experience (No less than 10 years)
- Project Management qualification will be an advantage
- Minimum of 5 years working experience in Brand/Trade Marketing with key achievements in event activation/execution
- Local market knowledge and experience will be a key requirement
Masters in Business Administration would be preferred additional
qualification dependent on experience.
Key Contacts
Internal:
- Segment Teams, Data, SCM, Finance, PR, S&D, Regional Marketing Managers, Customer Experience.
External:
- Activation agencies, smartICONS and their staff, media houses, digital, creative and media agencies, regulatory agencies
Relevant Experience (Type of experience and minimum number of years):
- Project Management skills
- Be able to write Project Documents/Briefs
- Delighting the customers
- Proactive and displaying Entrepreneurial Spirit
- Ability to work under pressure.
- Ability to work well in teams
- Ability to influence decision at Exco level
- Achieving Business Success and relationship management
Other requirements (Behavioural etc.):
- Result orientation
- Delighting the customers
- Proactive and displaying Entrepreneurial Spirit
- Ability to work under pressure.
- Ability to travel in the course of work requirements
- Achieving Business Success and relationship management
How to Apply
Interested and qualified candidates should:
Click here to apply