Assistant Manager, Trade Development at Flour Mills of Nigeria Plc

Flour Mills of Nigeria Plc has been a part of the lives of Nigerians at home and abroad. Our global vision is to be a leading foods company in Africa providing high quality and affordable products in the most convenient ways to consumers through world class brands like Golden Penny Flour, Golden Penny Semovita, Goldenvita, Golden Pasta and Golden Noodles. The Company's flagship brand, Golden Penny, remains one of the best known and the preferred brands amongst bakers, confectioneries and consumers in Nigeria.

We are recruiting to fill the position below:

Job Title: Assistant Manager, Trade Development

Location: Nigeria

Purpose

• To Manage and develop trade channels by driving sales performance, enhancing distributor relationships, and executing retail strategies to maximize market penetration and revenue growth.

The Job

• Achieve sales volume targets by developing and implementing market expansion strategies.
• Oversee and manage multiple Key Distributors (KDs) to ensure efficient trade development.
• Lead direct-to-retail redistribution by coordinating van sales and open market sales teams.
• Enforce Standard Operating Procedures (SOPs) for route planning and ensure effective use of sales automation tools.
• Ensure trade execution excellence by building strong relationships with retailers and distributors.
• Monitor sales performance through periodic reviews, identifying areas for improvement and implementing corrective actions.
• Expand territory coverage by establishing and optimizing sub-distributor networks.
• Coach and mentor sales teams, enhancing their capabilities to drive revenue growth.

Qualifications

• Bachelor's Degree in Business, Sales, or a related field.

Experience:

• Minimum of 5 years of sales experience in FMCG, preferably in redistribution sales.
• Expertise in managing large Key Distributor networks will be an added advantage.

The Person Must Have:

• Strong sales and business development acumen with a proven ability to meet and exceed volume and market share targets.
• Effective communication and negotiation skills to build and sustain productive relationships with Key Distributors (KDs), retailers, and sales teams.
• Team leadership capability with experience in coaching, mentoring, and motivating field sales and van teams to deliver top performance.
• Good knowledge of route-to-market (RTM) strategies and distributor network optimization to drive territory expansion.
• Proficiency in Microsoft Excel or Google Sheets and familiarity with CRM or sales automation platforms.

How to Apply
Interested and qualified candidates should:
Click here to apply