Brand Visibility & Trade Activator Vacancy in a Multinational Manufacturing Company

Adexen - Our client is a multinational food-products manufacturing company that produces dairy products, bottled water, cereals, baby foods and yogurts.

Adexen is mandated by an international manufacturing company to recruit a Brand Visibility & Trade Activator for its operation in Nigeria. The position is located in Lagos.


Job Title:  Brand Visibility & Trade Activator
Job description 

• Drive flawless execution of all activations programs in line with the company’s strategy and approved Marketing Plan.
• Prepare and share report of all activation programs with result and measuring KPIs set prior to each programs.
• Prepare post activation analysis and activation evaluation with improvement propositions.
• Support in data analysis of current market trends, market surveys and volume share, pricing and share in shop data
• Contribute to the recommendation of clear consumers promotional guidelines based on consumers understanding and current market knowledge.
• Identifying and engaging suitable agencies for activation programs
• Managing 3rd party agencies for creative assignments
• Managing company’s Internal contacts (Q.A, Procurement, Finance etc) in delivering new products launches & other Innovation initiatives
• Ensure adherence to all company principles and policies.
• Work with the departmental team to ensure all promotional investments are properly reviewed and evaluated in line with Return on Investment calculations.
• Work with the departmental team to recommend winning promotional propositions for the Brand(s), effectively communicating these to consumers and shoppers.
• Consumer spend reporting and compliance with budget.
• E-marketing/Digital - manage company’s social media profiles and presence, including Facebook, Twitter, Instagram, Google+ and additional channels that may be deemed relevant.
• Contribute to Consumer Insights development, understanding the Market and Dynamics
• Participate/contribute to the building of short, medium & long term brand strategy, Innovation, Renovation and new product development /launch processes

• Be a graduate with first degree from a reputable institution
• Have a minimum of 5 years Trade/Channel Category & Brand Management Experience
• Possess strong interpersonal skills to build good working relationships across all functions and markets.
• Flawless in Power point, Excel and good oral communications Skills
• Commercial acumen, confident, enthusiastic and persuasive.
• Attention to details/Good Project Management Skills 
• Have strong flare for numbers and very analytical
• Have convincing personality, good planner, self –starter and committed to results