Digital Marketer in a Renewable Energy Company

Lopterra Services Limited - Our client in the Renewable Energy industry is seeking to employ suitable candidates to fill the position below:

Job Title: Digital Marketer

Job Code: LPT/N/DM2
Location: Ikeja, Lagos
Employment Type: Part Time

Job Description

We are in need of a Digital Marketer whose sole job is to improve branding, generateleads and improve company visibility.

Key Duties

Monthly Digital Campaign Projects
Email & Social Media (LinkedIn, Facebook & Instagram) Campaigns in line with Projects
Generateleads and clicks (conversions)
Plan and execute all digital marketing, including seo/sem, PPC and marketing database, email, social media and display advertising campaigns.
Brainstorm new and creative growth strategies with the team
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Develop and monitor campaign budgets.
Evaluate important metrics that affect website traffic, service quotas, and target audience.
Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
Create highly targeted campaigns to reach the right audience, formulate an explicit value offer to avoid misunderstandings per month.
Measure and report performance of all digital marketing campaigns and assess against goals (roi and kpis).
Identify trends and insights, and optimize spend and performance based on the insights

Key Requirements

Bachelor's Degree in Marketing or relevant field.
A minimum of 3 years’ experience in a digital marketing or advertising position.
Solid understanding of HTML, CSS, and JavaScript is required.
Highly creative with excellent analytical abilities.
Outstanding communication and interpersonal skills.
Up-to-date on the latest trends and technologies in digital marketing.
In-depth knowledge of various social media platforms, best practices, and website analytics.
In depth knowledge of various digital paid campaigns Google, Facebook, LinkedIn and Instagram.
Good knowledge of Microsoft Office Suite

Remuneration